How to Make More Money as an Esthetician: Full Guide

If you’re an esthetician, chances are you've asked yourself, “How can I make more money doing what I love?” Spoiler alert—it’s possible! 

Like many rewarding endeavors, growing your income as an esthetician isn’t always easy. Luckily, with the right strategies, tools, and mindset, it’s not just a pipe dream—it’s entirely achievable. 

If you’re curious about some proven ways to boost your earning potential and carve out a thriving career in the beauty and wellness industry, this is the guide for you. Whether you’re just getting started or are a seasoned pro, there’s something here to help you level up your esthetician business. 

Here’s how to make more money as an esthetician—without having to log hours that drive you to exhaustion.

The State of the Spa Industry 

Before jumping into the how-to, it’s worth understanding where the spa and wellness industry stands. 

Based on the latest data, the global spa industry is booming, expected to grow at an impressive rate. In fact, the latest projections show that it should reach a market size of $185.5 billion by 2030. An increasing demand for self-care, wellness experiences, and personalized beauty services is likely what’s fueling this thriving industry. 

But it's not just about relaxation and massages anymore—technology has completely shifted the game. Clients aren’t just looking for a facial. Driven by social media trends and the rising popularity of high-end skincare, clients are now asking for tailored treatments, cutting-edge skincare solutions, and even app-integrated experiences. From high-tech tools like dermaplaning gadgets to AI-powered skincare analysis, innovation is reshaping the way clients engage with beauty professionals. 

This increasingly creative, yet competitive, environment means estheticians need to go the extra mile to stand out by offering personalized care, staying on top of trends, and continuously learning about what’s coming next.

You might be wondering, “how much do estheticians make, on average?” The short answer is that it varies based on where you live and what kind of services you offer. 

According to data aggregated by ZipRecruiter, the average esthetician salary is around $45,374 per year, but the highest earners (those in states like Washington and New York) earn significantly more than that at around $51,390 per year.

8 Ways to Make More Money as an Esthetician

If you're looking to turn your passion for skincare and beauty into a more lucrative career, you're not alone. It’s no secret that esthetics is an incredibly rewarding profession, but there’s plenty of room to elevate your earnings. 

Here are actionable tips to amp up your skills, clientele, and revenue. Wondering if it’s possible to become a six-figure esthetician? Absolutely. Just follow these tips:

1. Increase Your Service Prices 

One of the simplest ways to boost your income? Raise your prices. If you’re offering top-notch services and creating memorable experiences for your clients, they're likely willing to pay a little extra. Make sure your rates are competitive, but also that they reflect the value and expertise you bring to the table. 

A word of advice, though—don’t increase your prices without giving clients a heads-up. Communicate any adjustments clearly and with confidence. You’re not just selling a facial or a massage; you’re selling your expertise and the quality that keeps them coming back for more.

2. Bundle Services to Encourage Multiple Bookings 

People love a deal. If you can bundle several of your services together at a discounted price, you may be able to encourage clients to book more treatments in one visit. The end result? More revenue for you. 

For example, you could offer a package that includes a customized facial and a chemical peel at a reduced rate. This promotion will likely bump up your per-client revenue while also increasing your chance of repeat bookings. 

When you show value through bundling, clients feel like they’re getting more bang for their buck while you're booking higher-dollar appointments. It’s a win-win! 

3. Sell Skincare Products That Complement Your Services 

If you’re not already recommending and selling products, you’re leaving money on the table. High-quality, thoughtfully selected skincare products that align with your services are the perfect add-on to enhance clients’ results—and your income. 

For instance, if you perform a hydrating facial, suggest a moisturizer to extend the glow at home. Be genuine and informative so clients see the value in investing in their skincare routines. 

Looking for an easy way to manage your retail inventory? Check out GlossGenius Inventory Management to seamlessly track and sell your skincare products. 

[CTA_MODULE] 

4. Expand Your Skill Set 

Do estheticians make good money? Only if they’re willing to adapt and grow with the industry. Being versatile in the services you offer can significantly boost your earning potential. 

Consider upgrading your skill set with advanced certifications or new techniques, such as eyelash extensions, microblading, chemical peels, or body treatments. These are high-demand services that clients often seek and are willing to pay top dollar for. 

Plus, offering additional services allows you to cross-promote them with your current ones. For example, a client who loves your facials might be interested in trying a chemical peel. More services equal more opportunities for increased revenue! 

5. Make the Most of Social Media and Online Booking Platforms 

Social media platforms are a goldmine for showcasing your skills and promoting your business. 

Use Instagram to post before-and-after photos of your treatments or create content that highlights your expertise in skincare. Regular, engaging posts help you attract new clients and retain your current ones. 

Pair your social media efforts with an intuitive online booking platform. Make it easy for potential clients to find and schedule your services with a personalized booking website. An optimized system lets you focus on what you do best—taking care of your clients. 

GlossGenius Online Booking and Custom Website Builder simplifies all this, all in one place. 

6. Build Strong Client Relationships for Repeat Business 

If you want to know how to make more money as an esthetician, allow us to let you in on a little secret: you can’t do it without a strong client base.

Your clients are the heart of your business, and keeping them happy can directly impact your bottom line. Aim to create an extraordinary experience during every visit—whether it’s remembering details from past appointments, offering personalized tips, or going the extra mile. 

Strong client relationships translate to repeat bookings, positive word-of-mouth referrals, and glowing online reviews—all of which contribute to a steady (and growing) flow of income. 

Pro tip? You can use GlossGenius’ Client Management tools to keep track of important client details, ensuring a premium experience every visit. 

7. Offer Memberships or Loyalty Programs 

Reward your clients for their loyalty by introducing memberships or loyalty programs. 

A subscription-based membership offering discounted services can provide you with steady income while keeping your appointment calendar full. Similarly, points-based perks for frequent visits or referrals encourage repeat business. 

For example, you could offer a free add-on service after ten bookings or provide discounts for referrals. Clients will love earning rewards, and you’ll love the consistent flow of revenue. 

8. Teach Skincare Classes or Workshops 

Your knowledge is valuable, and sharing it can open up a whole new revenue stream. Host skincare workshops or online masterclasses for clients who want to learn more about maintaining healthy, glowing skin. 

These classes also position you as an expert in your field, building trust with your clientele and attracting more bookings and purchases down the line. 

Grow Your Esthetician Business With GlossGenius 

Feeling inspired? Every dollar starts with a plan. Implement these strategies to boost your income and stay steps ahead in your esthetician business. Understanding how to make more money as an esthetician isn’t complicated, but it’s how you put the knowledge into practice that really counts. 

Whether it’s introducing high-value services or automating client bookings, the right tools can make a world of difference. That’s where GlossGenius comes in. 

With GlossGenius, you can run your business more efficiently with streamlined booking and payment tools. 

Moreover, you can use our website builder tools to impress your clients with a polished, professional website, and save time with our automated client notifications and financial tracking. Finally, you can take advantage of flexible loans to expand your business and invest in training. 

Want to see how GlossGenius can transform your workflow and elevate your earnings? Start your free trial today!

Because after all—making more money as an esthetician should be a process that’s as smooth as your clients’ glowing skin!

[CTA_MODULE] 

FAQ

How to make 6 figures as an esthetician?

Focus on offering high-demand, premium services that justify higher pricing and build a loyal client base through personalized care and nurturing long-term relationships. You may also want to utilize an efficient booking and management system like GlossGenius to minimize your administrative burdens, helping you focus on scaling your services rather than on mundane, day-to-day tasks.

What kind of estheticians make the most money?

How much do estheticians make? In short, those who specialize in advanced or niche services tend to earn the most, as do those who work in upscale spas, luxury salons, or their own private practices. This includes medical estheticians who perform procedures in collaboration with dermatologists or cosmetic surgeons, as well as those who master cutting-edge treatments like microneedling, laser hair removal, or chemical peels. 

How to make $100,000 a year as an esthetician?

To make $100,000 a year as an esthetician, take the time to calculate clear revenue goals and then align your service offerings accordingly. For example, you can focus on offering high-ticket treatments or packages, such as monthly memberships for popular services, to help you reel in a six-figure esthetician salary.

What is the most profitable service for estheticians?

Treatments such as chemical peels, microdermabrasion, microneedling, and lash extensions often rank among the most lucrative. Advanced treatments, including laser therapies and customized facial programs, also yield high returns.