If you’ve gone through the rigors of esthetician training, you’re undoubtedly ready to show the world how talented you are and start building a loyal clientele. Creating a dedicated website to showcase your work is one of the quickest ways to attract new clients and retain the ones you’ve got. But what if you don’t have big bucks to shell out on a web designer?

The good news is that building esthetician websites is easier than ever with technology like GlossGenius’ website builder and app. As your go-to salon software provider, we’re here to support you on your professional esthetician career path, and that includes building an online presence. Check out 12 stellar esthetician websites for help figuring out the must-have features and design elements on a website of your own.

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What Makes a Good Esthetician Website?

Your clients might be all about looking and feeling beautiful, but your website needs more than a pretty face. Below are the essential elements that take esthetician websites from “meh” to “wow” and contribute to positive user experiences on your site.

Intuitive Navigation

Potential clients might find your website through search or your social pages. A user-friendly layout is essential for helping them find what they need quickly and preventing bounces – people who leave your site quickly without converting to the next step, like booking an appointment.

Simplicity is key to helping them find what they’re looking for – typically your services, pricing, location, hours, booking links, and expected results. If you have new-client specials or featured services, showcase them prominently above the fold on your homepage. Include a clear navigation bar with a booking link on every page, either at the top or prominently within the website copy.

Easy Appointment Booking

If your website is doing its job to attract potential clients and serve existing clientele, they’ll want to book appointments easily. Whether for initial consultations or licensed esthetician services like microneedling and facials, it’s essential to have a booking button that clients can click to select an appointment date and time. With GlossGenius, it’s easy to integrate appointment scheduling into your esthetician website and fill up your calendar.

Mobile Responsiveness

Did you know that 63% of searches happen on mobile devices in the United States? Also, Google now prioritizes mobile-first indexing, meaning the search giant favors mobile versions of a website over desktop when crawling and indexing pages.

The bottom line? Having a mobile-responsiveness website is imperative for getting ranked and attracting local traffic. It also contributes to a great user experience when your website is viewable on any device, forms are easily fillable, and appointment booking is seamless even on small screens. When you build your esthetician website with GlossGenius, you can also create a mobile app for your business, making mobile responsiveness a non-issue.

High-Quality Photos

What services do you offer that lend themselves to before-and-after photography? From acne facials to skin correction, ensure your website shows off the results of your services. If you work from a salon, include photos of the treatment room so potential clients can get a feel for the space. With a thoughtful online gallery of your work, anyone visiting your website with specific skin concerns will know what to expect – and book an appointment!

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Top 12 Best Esthetician Websites and Examples

Without further ado, here are our top picks for the 12 best esthetician websites, including some incredible websites built with GlossGenius.

1. Miss Esthetics
2. Aesthetics Montecito
3. Stephanie Schuh Beauty
4. Skin Pretty
5. SKINBYGABBY
6. The Face Space
7. Vivant Aesthetics
8. Jodi Mello Esthetician
9. Rose + Honey Skincare Pacific Beach
10. Esthetics by Klarissa
11. Camille Aesthetics
12. Esthetics by Jenn

Let’s get into the details of what makes each website effective.

1. Miss Esthetics

• Website built with: GlossGenius

Built with GlossGenius, Miss Esthetics features a dark theme and a clear menu with bold print, beautiful typography, and a Book Now button. Scroll down a bit, and you see a new-client special, followed by other featured services. You can also click over to the Services page for a complete rundown of all services. The Portfolio page shows real results and the expected timeframe – for instance, two microneedling sessions to see results.

One of our favorite parts of this site is the client testimonials section on its homepage. Five-star reviews from real clients are a great way to demonstrate social proof and build confidence in your services.

2. Aesthetics Montecito

• Website built with: Wix

We love the beachside photography, featured treatments, and descriptive copy featured on Aesthetics Montecito’s homepage. The social links take you to the business’s Facebook and Instagram pages, where you can view additional information and photos.

A hamburger menu at the top reveals several options, including services, contact information, and an About page detailing the clinic’s professionals and history. Plus, the menu stays visible no matter where you click on the website. Responsive website design also makes it easy to view the site on mobile devices. An upgrade to the Aesthetics Montecito website would be appointment scheduling features, as the site currently only offers the option to call or email the clinic.

3. Stephanie Schuh Beauty

• Website built with: WordPress

Top-level navigation and a conspicuous Book Now button make Stephanie Schuh Beauty a winning esthetician website in our book. The menu isn’t overkill, either – five basic pages are all this site needs to get visitors from browsing to booking in a few clicks. We also like that Stephanie dedicated some homepage real estate to telling visitors more about herself and her background, instilling confidence and trust.

Scroll a bit farther on the homepage, and you’ll see everything you need to make a booking decision. Stephanie includes her services, pricing, and a portfolio gallery all on the same page – great for mobile visitors who would rather not click around the site. We also like the inclusion of reviews and an FAQ section on the About page for those who need a little extra convincing.

4. Skin Pretty

• Website built with: GlossGenius

Beautiful typography, simple navigation, and prominently featured new-client specials are what make Skin Pretty shine. The site, another GlossGenius creation, is clean yet effective in conveying the services and pricing, with a Book Now button that makes it easy to schedule an appointment.

The inclusion of reviews on the site allows visitors to get a feel for this esthetician’s services, while a contact page enables seamless communication. All in all, this is an excellent example of how to create a no-frills website with powerful capabilities behind the scenes, including payment processing and appointment scheduling.

5. SKINBYGABBY

• Website built with: Squarespace

One look at the SKINBYGABBY site, and you’ll instantly feel compelled to explore what “The Skin Coach” has to offer, if not book an appointment on the spot. Bold lettering, soothing green and beige colors, and the reassurance that Gabby provides a spa-like experience entice users to learn more.

Top-level navigation has the basics, like a Services page and a booking link. But, it also includes extras like links to social media and Yelp, a shopping page, and a Skin Coaching Program for those who need additional one-on-one support. Gabby even offers esthetician coaching, making her the ultimate go-to expert for all things skin and beauty products. Professional, informative, and visually beautiful, the SKINBYGABBY spa website is everything an esthetician website should be.

6. The Face Space

• Website built with: Squarespace

The Face Space is a modern laser and facial bar offering various laser, skincare, and cosmetic services in a bright, welcoming space with a team of skin care professionals. Born during the pandemic, The Face Space has a beautiful website with intuitive navigation and compelling copy that invites visitors to “fall in love” with their skin again.

The homepage utilizes negative space to highlight its services, reviews, and owner, while a Book Now button is easy to find at the top and bottom of every page. One notable differentiator of The Face Space’s site is a blog. While sparse, the blog is a good reminder that you can build your online presence and demonstrate your expertise in numerous ways.

7. Vivant Aesthetics

• Website built with: Squarespace

Vivant Aesthetics keeps its website simple, with a straightforward menu and user-friendly navigation. The homepage features clickable icons to explore each service, with details about what the service entails, expected downtime, and helpful tips – great for building trust and easing fears for newcomers. There’s also a feed from the business’s Instagram page showcasing before-and-afters and happy clients.

If we were to change anything about the site, it would be to make the booking process a bit smoother; as it is, guests need to create an account before viewing appointment availability. However, we like the chatbot that allows visitors to request an appointment or submit a question. Nice touch!

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8. Jodi Mello Esthetician

• Website built with: Squarespace

It doesn’t get much simpler than About, Services, and Contact in terms of menu simplicity, and that’s where Jodi Mello Esthetician’s website shines. A large photo and headline remind visitors that “Personalized Skin Care Starts With You.” Jodi also includes a scheduling button at the top and bottom; click the link, and you’ll be taken to a contact page with her contact information and an invitation to call or text to book an appointment.

While the site doesn’t include online booking options, we appreciate that its services page clearly outlines the available offerings and costs, so there’s no question about pricing. The site is also aesthetically pleasing, with a soft color scheme and gorgeous fonts – just as you would expect from someone specializing in visual appearances.

9. Rose + Honey Skincare Pacific Beach

• Website built with: Squarespace

Visit the Rose + Honey Skincare website, and you’ll immediately notice glimpses of inclusivity. It’s a place where freckles are celebrated and there’s a solution for every skincare concern, from acne to skin texture. A tidy list of services organized with clickable plus-style dropdown menus keeps content organized, so users can learn more about the services that interest them.

Contact information, location, and hours are all accessible from the homepage – perfect for busy browsers on the go. Meanwhile, ever-present top-level navigation includes pages for Services, Specials, Gift Cards, Reviews, and more. This site also has a blog under its Social Skin tab, so Rose + Honey fans have a place to find all the latest skincare products, news, and tips.

10. Esthetics by Klarissa

• Website built with: GlossGenius

Another GlossGenius gem, Esthetics by Klarissa reminds you right away to schedule an appointment, with its Book Now button overlaid on the homepage. Of course, if you’d care to learn more before scheduling your service, you can click over to the About, Services, and Portfolio pages from the top-level navigation.

We love that you can book a “Silent Appointment” – because let’s face it, we’re not always in the mood for small talk. Other unique offerings include various bridal packages and services specifically for men. In addition to the Portfolio, the site contains links to its social media pages, so users can take a peek at before-and-afters before tapping the booking link.

11. Camille Aesthetics

• Website built with: Duda

Hello to the best skin you’ve ever had? Sign us up. That’s the promise of Camille Aesthetics, a groovy-looking site with an animated background. Simple navigation includes Services, About, and Blog pages, plus a booking button at the top. We love that the menu stays static even as you scroll, so you’re never far from the page or link you need.

Kudos to Camille for including not only an Instagram link but also a link to its Google Business Profile – where visitors can find five-star reviews, location information, hours, and more. It’s also helpful that the site offers up the brands they use so guests know exactly what’s getting applied to their skin. A brief bio of Camille on the homepage builds instant trust, as visitors can see her registered nurse and master aesthetician credentials front and center.

12. Esthetics by Jenn

• Website built with: GlossGenius

Our final pick is another GlossGenius site, Esthetics by Jenn, featuring a Book Now button smack-dab above the fold. There’s not much else on the homepage other than a simple menu that includes links to About, Services, and Contact pages, plus social profiles.

We like the no-frills nature of Esthetics by Jenn, and we get the sense that those who know Jenn don’t need much more information. Her five-star reviews tell us she’s a popular choice and someone her clients rely on for attention to detail, glowing skin, and a good ol’ fashioned vent session.

GlossGenius: More Than Just a Website Builder

Building a website is an excellent start when you’re building an esthetician business and trying to increase bookings. And for many estheticians, GlossGenius is the easiest, fastest way to get up and running without all the heavy lifting. Yet we offer so much more than website building for estheticians.

From appointment booking and payments to managing finances, taxes, team members, and more, GlossGenius is an all-in-one platform to run every aspect of your business without any extra work, software, or fees. With GlossGenius, you’re in control of your business from day one, and we grow with you as your business evolves.

Whether you’re a newly certified esthetician or a seasoned pro ready to ramp up your digital presence, GlossGenius has a solution to meet your needs. To learn more and get started, start a free trial today and begin building the website your esthetician business deserves.

Try GlossGenius free for 14 days!