Ever noticed how a well-timed email can feel like a warm hug? Especially during the holidays, a thoughtful message can elevate your client’s spirits and reinforce your brand’s presence in their lives. That's precisely why sending holiday email messages to your beauty and wellness clients is so important.

You might be wondering, "Why should I even bother with holiday emails?" 

Let's put it this way - clients who feel appreciated are more likely to stay loyal. According to one study, personalization can generate 40% more revenue for businesses because of this. What better way to deliver that personal touch than with a festive, well-crafted email?

In this post, we'll break down why holiday emails are crucial for beauty and wellness business owners, walk you through the steps to create them, and share some tips and tricks to make your messages truly sparkle. 

Ready to spread some holiday cheer? Here’s how to write the perfect holiday email message to your clients.

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Why Should You Send Holiday Email Messages To Your Beauty or Wellness Clients? 

The holidays are fast approaching, and it's that magical time of the year when everyone is busy shopping for gifts, attending festive parties, and, of course, pampering themselves to look their very best. 

If you're in the beauty or wellness industry, this is the perfect opportunity to connect with your clients, show them some love, and maybe give your business a little boost while you're at it. 

Here are some reasons to consider sending a holiday email message to your clients (regardless of which holiday it actually is).

Strengthen client relationships

Taking the time to send a holiday email message to your clients helps strengthen the bond you have with your clients, making them more likely to return to your salon or spa. Plus, who doesn't love receiving a heartfelt message during the holiday season?

When you reach out to clients with a festive email, you're also reminding them of the great experiences they've had with your services. This positive reinforcement can boost their loyalty and encourage them to continue choosing your business over others. 

Remember, it's the little things that count, and a well-crafted holiday email can leave a lasting impression.

Drives sales and promotions

Let's be honest - holiday shopping can be stressful. But with a well-timed holiday email message to your clients, you can make it a little easier for your clients by offering special promotions, discounts, or gift ideas.

Your email could be the gentle nudge they need to book that much-needed massage, buy a gift card for a loved one, or stock up on their favorite skincare products.

Promotions and discounts are especially effective during the holiday season when people are more inclined to spend. It's a win-win situation - your clients get great deals, and your business enjoys a boost in sales.

Inform clients about holiday business hours

The holiday season often comes with changes to business hours or temporary closures. Sending a holiday email allows you to proactively communicate these changes to your clients, so they know exactly when your services will be available. 

This helps avoid any confusion or disappointment if they show up for an appointment only to find your doors closed.

How to Write a Holiday Message for Beauty and Wellness Clients

Here are some tips to help you write a charming holiday message for your clients to light up their inbox like a Christmas tree. 

Establish a warm and inviting tone

Your holiday email should make your clients feel all warm and fuzzy inside. Start with a friendly greeting and express your gratitude for their continuous support. A genuine "thank you" goes a long way in making your clients feel appreciated and valued.

For example, you could start your email with something like, "Season's Greetings, [Client's Name]! We're so grateful for your support throughout the year, and we wanted to take a moment to wish you a joyful and relaxing holiday season."

Remind clients of the importance of self-care

The holiday season can be hectic, and self-care often takes a backseat to all the festivities. Use your holiday email to gently remind your clients of the importance of taking time for themselves. Encourage them to book a relaxing massage, facial, or other treatments to help them unwind and recharge.

You could include a message like, "With all the holiday hustle and bustle, don't forget to take some time for yourself. Treat yourself to a soothing massage or a refreshing facial to keep the holiday stress at bay."

Make sure your contact information is easily visible

Make sure that your clients can easily get in touch with you by including your business name, contact information, and website in your holiday email. This makes it convenient for them to book appointments, ask questions, or take advantage of any special offers you mention in the email.

A simple footer with your contact details will do the trick. For example, "Visit us at [Website URL] or call us at [Phone Number] to book your holiday pampering session."

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How to Send Holiday Messages to Your Beauty and Wellness Business Clients

Here are a few tips to help you make the most of your holiday messages:

Segment your clients based on service preferences and spending habits

Not all clients are the same, and a one-size-fits-all approach won't cut it. Segment your email list based on your clients' service preferences and spending habits. 

For instance, you could create separate segments for clients who prefer massages, facials, or hair treatments. This allows you to tailor your messages to each group's specific interests, making your emails more relevant and engaging.

By personalizing your emails, you increase the chances of your clients opening and responding to them. It's all about making your clients feel seen and understood.

Write compelling email content

Your holiday email content should be festive, engaging, and personalized. Use warm greetings, festive visuals, and heartfelt messages to capture your clients' attention. Include personalized touches, such as using their first names and referencing their previous visits or favorite services.

For example, "Hi [Client's Name], we hope you're enjoying the holiday season! We wanted to thank you for being a loyal client and share some exclusive holiday offers just for you."

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Plan your email campaigns in advance for timely delivery

Timing is everything when it comes to holiday emails. Plan your email campaigns well in advance to ensure they reach your clients at the right moment. Schedule your emails to go out at optimal times, such as early December or just before a major holiday.

By planning ahead, you can avoid the last-minute rush and ensure your clients receive your messages in a timely manner. This also gives you ample time to craft thoughtful and well-designed emails that truly resonate with your audience.

Personalize the message

Personalization can significantly enhance the effectiveness of your holiday emails. Addressing clients by their names creates a more intimate and engaging experience, making them feel valued. Referencing their previous visits or preferences can further strengthen this connection. 

For instance, you might mention a specific treatment they enjoyed the last time they visited or recommend services based on their past choices. This tailored approach not only shows that you remember their individual needs but also encourages them to consider returning for services they already love. 

6 Holiday Email Marketing Tips

The holidays are a time of joy, giving, and connecting with others. For businesses, it's also a prime opportunity to engage with clients and show appreciation. Here are some tips to help you optimize your holiday email marketing:

1. Offer holiday-themed promotions

Nothing says festive like a special promotion or holiday-themed package. Consider offering unique packages that resonate with the season. For example:

• Winter Warm-up Package: Offer a cozy spa package that includes a hot stone massage and a peppermint foot scrub.
• Gift Certificate Discounts: Provide a discount on gift certificates, making it easy for clients to give the gift of self-care.

These promotions not only attract new clients but also encourage existing ones to indulge in your services during the holidays.

2. Optimize emails for mobile

Did you know that most people check their emails on their phones? Making sure your holiday emails are mobile-friendly is crucial for maximizing engagement. Here are some tips:

• Use a responsive design that adapts to different screen sizes.
• Keep your subject lines short and catchy.
• Include clear and prominent call-to-action buttons.

This will help you guarantee that your emails look great and are easy to read, no matter where your clients are.

3. Add your personalized touches

Personalization goes a long way in making your clients feel valued. Address your clients by their first names and include relevant information based on their past interactions. 

It’s as simple as something like this:

• "Hi Sarah, treat yourself to a relaxing facial this holiday season!"
• "Hey John, we've got a special grooming package just for you!"

Personal touches make your emails more engaging and can increase the likelihood of clients taking action.

4. Include festive imagery and graphics

Visual appeal is essential in catching your clients' attention. Use festive imagery and graphics to make your emails stand out. Consider incorporating holiday-themed banners and headers, seasonal colors and patterns, and high-quality images of your products or services.

No matter the holiday, festive visuals create a joyful atmosphere and make your emails more inviting.

5. Make your emails engaging

Interactive content can make your holiday emails more engaging - and more fun. Consider adding elements like quizzes to find the perfect holiday gift, polls to vote on favorite holiday services, or even countdown timers for limited-time offers.

This will encourage client participation and keep your customers more engaged with your emails. 

6. Add a call to action

Every email should have a clear call to action (CTA) that guides clients on what to do next. Here are some simple call to action holiday email templates:

• "Book your holiday appointment now"
• "Claim your exclusive deal today"
• "Shop our holiday collection"

Make sure your CTA stands out and is easy to follow. While you’re at it, include a link to your GlossGenius online booking page to make it convenient for clients to book their appointments.

4 Holiday Email Message Examples for Your Beauty or Wellness Clients

Here are some holiday email examples to give you inspiration for your next holiday email marketing campaign: 

1. Labor Day 

"Happy Labor Day! Take a break and pamper yourself with our special spa package. Book now and enjoy 10% off your next appointment." This holiday email template is great for any time of the year, but especially on Labor Day.

2. Independence Day 

"Celebrate Independence Day with a bang! Enjoy our festive nail art designs and show off your patriotic spirit. Schedule your appointment today." This holiday email is simple, but sends home the right point.

3. Winter Holidays

"Season's Greetings! Treat yourself or a loved one to our holiday beauty packages. Book now and receive a complimentary gift with your service." You can play around with these holiday email examples to make them fit clients who might be of different demographics and religions, too.

4. New Year 

"New Year, New You! Start the year off right with a fresh look. Book your New Year makeover and get ready to shine." This kind of “happy holidays” email to your clients will not only help them keep on track with their new years’ goals, but potentially drive new business in for you for the upcoming slow season. 

5. Halloween

"Get spooky with us! Whether you're going for a spooky or glamorous look, we've got you covered. Book your Halloween appointment today." Again, simple, but powerful.

Join GlossGenius and Stay Connected to Your Clients

Sending holiday email messages to your beauty and wellness clients is a fantastic way to engage, appreciate, and retain them. It helps build strong relationships and keeps your business top of mind during the festive season.

GlossGenius offers an all-in-one platform for beauty and wellness businesses with client communication tools like Marketing, Client Notifications, Client Management, and Client Reviews. 

Start your free trial today and see the difference it can make for your business - no matter what time of year it might be. 

After all, sending heartfelt holiday messages is not just about business - it's about building a community of loyal clients who feel valued and appreciated. Happy Holidays!

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FAQ

How do you write an email to a client for a holiday?

When writing a holiday email to a client, start with a warm greeting that acknowledges the holiday season. Include a brief message expressing your appreciation for their business and highlight any holiday promotions or services you may be offering.

Save time drafting your emails by asking Genius AI (GlossGenius’ AI marketing assistant) to do it for you – simply tell Genius AI what you’d like to say, and how you’d like to say it, and receive the perfect message to send to your clients in seconds.

How do you say happy holiday in a professional email?

In a professional email, you can say "Wishing you a wonderful holiday season!" or "Happy holidays to you and your loved ones!" 

How do you write a Christmas message to a client?

A Christmas message to a client could be framed as follows: "Merry Christmas! We are grateful for your partnership and support this year. Wishing you and your family joy and peace during this festive season. We look forward to serving you in the new year!"

How to wish a client a happy holiday?

For a happy holidays email to your clients, you might write, "Happy holidays! We hope this season brings you joy and happiness. Thank you for choosing us, and we look forward to continuing our relationship in the coming year!"