You might think that your client appointments end when they finish paying the bill or snapping a selfie for social media. That’s not entirely accurate, however. If you want your clients to keep rebooking appointments and referring your salon to friends and family, you’ve got to reach out to them in between appointments. One of the most effective methods to keep in touch with your clients is salon email marketing, and it’s easy to understand why.

Constant Contact reports that email marketing has the highest return on investment (ROI) of all forms of marketing, averaging at least $36 per $1 spent. This means if you’re not already investing in salon email marketing, you’re missing out on a huge opportunity to connect with your client base and increase revenue. To get you rolling on your email marketing campaigns, we’ve compiled 10 of the best salon email marketing templates and ideas that will help you engage your audience and get more clients in your salon chairs.

What Is Salon Email Marketing?

Salon email marketing is a way for salon owners to connect with potential and existing clients. It can help nurture your client relationships, which will boost client loyalty and rebookings.

Picture your clients eagerly checking their inboxes, anticipating the arrival of your latest email like opening a beautifully wrapped gift. With salon email marketing, you have the power to connect, engage, and delight your clients with just a few clicks.

Salon email marketing is your VIP pass to the hearts and minds of your clients, allowing you to communicate and cultivate relationships with your clientele. When done right, email marketing becomes personalized conversations that make your clients feel like they’re sitting right there in your hair salon. 

With carefully crafted and timed messaging, you’ll get more of those clients to browse your website, book appointments, and share their experiences as loyal fans of your salon. Salon email marketing gives your business a voice when you can’t be there to chat with your clients in person, driving new and repeat business perhaps even more effectively than social media marketing.

Benefits of Salon Email Marketing

Let’s say a client books an appointment, and before they even step through your salon doors, they receive a warm and heartfelt welcome email. It’s a digital red carpet rolled out exclusively for them, filled with excitement and anticipation for their upcoming visit. But that’s just the beginning.

With salon email marketing, you can wave your magic wand and send appointment reminders that ensure your clients never miss a chance to get pampered. You can follow up after their visit, expressing your gratitude and inviting them to share their experience with the world. Birthdays and anniversaries? You’ll be there to celebrate with them, showering them with special offers and surprises that make them feel like royalty.

Salon email marketing also lets you unleash the power of promotions and discounts, creating a buzz that gets clients to happily book their next appointments. You can entice them with one-of-a-kind deals, limited-time offers, and secret perks that make them feel like they’re part of an exclusive inner circle.

And let’s not forget about abandoned carts. With a strategic email nudge, you can rescue those forgotten services or products, reminding your clients of the transformation they were about to embark on. It’s a chance to turn missed opportunities into new bookings and online sales.

But here’s the real magic: Salon email marketing is all about building meaningful connections. It’s about gathering valuable insights through client satisfaction surveys, listening to their feedback, and constantly improving to exceed their expectations. It's about showcasing success stories and testimonials that inspire others to embark on their own beauty journeys.

In short, salon email marketing has the power to:

• Build client relationships. Salon businesses thrive on relationships, and email marketing enables you to nurture those connections. By regularly communicating with your clients, you can strengthen the bond, making them feel like a bestie who has their best interests at heart. 
• Boost client retention. Regularly engaging with your clients through salon email marketing keeps your salon top of mind. Do them well, and your emails will come across as personalized chats and not promotional fluff.
• Enhance your targeting. With salon email marketing, you can segment your client list and deliver personalized content based on individual preferences, demographics, or purchase history. Personalization creates a tailored experience, increasing the chances of client engagement.
• Increase sales. Email campaigns provide a platform to announce exclusive promotions, discounts, or special offers. This not only incentivizes clients to book appointments but also rewards their loyalty.
• Get the most bang for your buck. Compared to traditional marketing channels, email marketing is a cost-effective way to reach your clients, with a median ROI of 122%. Plus, with automation tools like the ones GlossGenius offers, you can schedule campaigns in advance and save valuable time that you can dedicate to pampering your clients and building your business.
• Keep getting better and better. Check your analytics and insights to get a deeper look at open rates, click-through rates, and other valuable data, helping you refine your email marketing strategy over time.

10 Salon Email Marketing Ideas & Templates

Do we have your attention yet? Get ready to take your salon email marketing to the next level with these 10 salon email marketing ideas and templates that are sure to enhance your client experience and keep them coming back for more.

Here are 10 salon email marketing ideas you can use in 2024:

1. First booking welcome
2. Appointment reminder
3. Post-appointment follow-up
4. Birthday and anniversary
5. Special offer and discount
6. Abandon cart
7. Rebooking deals
8. Client satisfaction survey
9. Client success stories
10. Showcasing new products and services

Let's take a look at each one.

1. First Booking Welcome Email

Roll out the welcome mat for your new clients with a dazzling welcome email as soon as they book their first appointment. Make them feel like the star they are by thanking them for choosing your salon and introducing them to the experience that awaits. Share essential information about your services and your talented team, and offer a special discount or a delightful gift for their first visit. For instance, you could offer a free upgrade on the client’s first visit. It’s the perfect way to set the stage for a long-lasting relationship.

2. Appointment Reminder Emails

Banish the dreaded no-shows and keep your clients excited about their upcoming appointments with appointment reminder emails that sparkle with anticipation. Remind them of the date, time, and location of their appointments, and include any important instructions or preparation tips. Add a touch of personalization by mentioning their preferred services or stylist, ensuring a seamless and unforgettable experience for your clients.

3. Post-Appointment Follow-Up Emails

Keep the excitement alive long after your clients have left the salon by sending them a post-appointment follow-up email. Express your gratitude for their visit, and let them know how much you enjoyed transforming their look. Encourage them to share their experience on social media and online review sites, and provide a simple way for them to rebook their next visit. It’s your chance to create a lasting connection and ensure they leave your salon glowing in more ways than one.

4. Birthday and Anniversary Emails

Birthdays and anniversaries are the perfect occasions to add some extra magic to your email campaigns. Send your clients a personalized birthday or anniversary email that showers them with good wishes. To make it even more enchanting, offer a generous discount, a complimentary service, or a small gift as a token of appreciation. It’s a surefire way to get them to book their next appointment and feel like a VIP on their special day.

5. Special Offer and Discount Email

The allure of exclusive promotions and discounts is often irresistible to clients, and salon email marketing offers the perfect platform to capture their attention with special offers and discounts. Harness the power of urgency and scarcity by creating limited-time offers or seasonal promotions that make your clients feel like they’ve discovered hidden treasure. From discounted services to package deals, these emails will have your clients racing to book their next appointment before time runs out.

6. Abandoned Cart Emails

Sometimes, clients get so caught up in exploring your services on your website that they forget to complete their booking or purchase. With abandoned cart emails, you can recapture their attention and lure them back to finish the checkout process. These messages are automatically triggered when someone adds items to their online shopping cart but doesn’t check out, and they’re a proven method to rekindle your customers’ desire for the items they left behind. Constant Contact reports that 48% of abandoned cart emails get opened, making it one of the simplest and most effective ways to increase revenue that would have otherwise been lost. To boost the chances of customers returning to complete their purchases, include a special discount or incentive – and don’t forget to create a catchy subject line.

7. Rebooking Deals

Entice your clients to rebook their next appointment with irresistible rebooking deals. Send them an email filled that sparks anticipation, featuring an exclusive discount or a free add-on service for their next visit. Remind your clients of the services they enjoyed at their previous visit, and offer exclusive savings when they rebook by a certain date. Inspire a sense of urgency by putting an expiration date on the discount, and watch as they eagerly reach for their calendars to secure their spot. With rebooking deals, your clients will always feel like they’re in the honeymoon phase of your salon-client relationship, allowing you to keep the magic going and ensure that your clients return to your salon time and time again.

8. Client Satisfaction Survey

Let your clients know that their opinions matter and you’re committed to providing them with the best experience possible. Send them a client satisfaction survey email that makes them feel like the true VIPs they are. Inquire about their salon experience, ask for feedback, and provide an opportunity for them to suggest improvements or share their ideas. By listening to their voices, you’ll not only strengthen your client relationships but also gain valuable insights that can help you elevate your salon’s offerings to new heights.

9. Client Success Stories

What better way to showcase your salon’s talent and expertise than by sharing the success stories of your clients? Craft email campaigns that highlight remarkable transformations, complete with stunning before and after photos. Put on your storytelling hat, and share the journey your clients took and the services they received. Let their glowing testimonials do the talking and inspire others to embark on their own beauty adventures. By sharing client success stories, you’ll create a sense of trust and excitement that will have potential clients flocking to your salon.

As a side note, these client testimonials work great on social media. Use your social pages to highlight client wins, and invite your social media followers to subscribe to your email list for more news, discounts, and beauty tips. This way, you can create multichannel campaigns that allow your marketing to work across different platforms and mediums.

10. Showcasing New Products & Services

Keep your clients in the loop and ignite their curiosity by showcasing new products, services, or enhancements through captivating email campaigns. Create a buzz around your latest offerings, and let your clients be the first to know about them. Highlight the benefits, share testimonials from early adopters, and offer exclusive discounts or incentives for trying them out. With these emails, you’ll transform your clients into trendsetters, eager to explore the latest and greatest offerings your salon has to offer.

Tips for Building Your Salon Email Marketing List

Your salon’s success hinges on relationships and referrals, so you don’t want to snooze on the opportunity to grow your salon email marketing list. This list will be the backbone of your salon’s success, and you should be constantly working to keep growing your list and preventing any unsubscribes from the list you’ve got. Here are some quick tips to build a salon email marketing list that works overtime for your salon.

Be Captivating

Like a jaw-dropping makeover, your email signup form should be irresistible. Create a visually stunning and attention-grabbing signup form on your website or social media platforms. Offer an enticing incentive, such as a discount on their first service or an exclusive beauty guide, to entice potential clients to join your list.

Make It Seamless

Integrate your email signup form into your salon’s website and social media profiles. Ensure it’s prominently displayed and easily accessible across different platforms. The easier it is for clients to find and subscribe, the more likely they’ll be to join your email list.

Spread The Word

Don’t be shy about promoting your email list. Share the benefits and exclusive content that subscribers receive on your social media platforms, during in-salon conversations, and even on your business cards. Let everyone know that joining your email list is like gaining access to a secret world of beauty and special offers.

Host Events

Organize swoon-worthy events at your salon that leave clients wanting more. Whether it’s a glamorous launch party for a new service or a fun beauty workshop, make email signups an integral part of the event experience. Offer exclusive event promotions, contests, and giveaways, and encourage attendees to join your email list for future updates and surprises.

Harness The Power of Referrals

Encourage your existing clients to spread the word about your salon and refer their friends. Incentivize referrals by offering rewards or discounts to both the referrer and the referred. When new clients are referred, make sure to add them to your email list, welcoming them into your salon family.

Collaborate and Cross-Promote

Forge alliances with other local businesses and beauty influencers. Collaborate on joint promotions and cross-promote each other’s email lists. By tapping into new audiences, you’ll expand your reach and attract potential clients who are seeking the secret sauce that your salon has to offer.

Create Valuable Content

Offer valuable and engaging content that speaks to your audience’s beauty aspirations. Develop a blog or newsletter that provides beauty tips, trends, and exclusive insights. When readers are intrigued by your content, they’ll be more inclined to subscribe to your email list to ensure they never miss a moment of your beauty expertise.

Optimize for Mobile

In a world where everyone is constantly on the go, you need to optimize your email signup process for mobile devices. Ensure that your signup forms and emails are mobile-friendly, making it effortless for clients to join your list from their smartphones or tablets.

Provide Exemplary Service

The most powerful way to build your email list is by providing exceptional service to your clients. When you go above and beyond to create magical experiences, your clients will naturally become ambassadors for your salon. Word-of-mouth referrals from satisfied clients will bring new faces to your salon, eager to join your email list and find out what the buzz is all about.

How to Do Marketing for Salons?

With these 10 salon email marketing ideas and templates, you’re equipped with the tools needed to charm your clients and keep them engaged. Add in the power of GlossGenius’ built-in email marketing tools that make it easy to create and send campaigns, and you’ll step into a world where creativity meets efficiency. It’s time to unlock the full potential of salon email marketing, elevate your client experience, and create a salon that’s more than just a place to get personal beauty or wellness services. By combining salon email marketing with GlossGenius’ local marketing tools, you can put your salon in the spotlight among local customers and take your salon to new heights. To learn more, start a free trial today.