20 Esthetician Social Media Post Ideas

Summary

Social media is one of the most powerful tools estheticians can use to market their business and foster positive client relationships. This article will explore different kinds of esthetician post ideas for platforms like Instagram and TikTok, plus an overview of skills you need to craft the perfect esthetician social media post, and tips on successfully creating content.

What Skills Do You Need to Create Social Media Content as an Esthetician?

Creating social media content as an esthetician may not be rocket science, but it’s also not as simple as slapping photos or videos on a page and hitting publish. In fact, even the wrong esthetician social media name can put you at a serious disadvantage. Here, we break down a few different skills you’ll need to hone in order to successfully run your social media pages. 

Visual branding

Having ‘the vision’ for your brand aesthetic is extremely important for creating a unified look and feel across your social media, which can include anything from colors and fonts to specific imagery. A strong brand is instantly recognizable, creating a memorable visual and facilitating trust with your audience. 

Photography and video skills

You don’t have to be a professional photographer or videographer in order to create the perfect esthetician social media post, but understanding basic elements like lighting and angles elevate your content quality and better showcase your skills, whether that’s waxing, chemical peels, or laser treatments. 

Storytelling

Many esthetician post ideas involve some form of storytelling, whether it’s about their own professional journey, a client’s treatment process, or a simple before and after. Knowing how to communicate stories succinctly and clearly is extremely important, particularly on social media platforms like Instagram and TikTok where space – and attention spans – are limited. 

Social media strategy

A defined strategy can turn your esthetician post ideas into purposeful content and help you achieve your posting goals, whether that’s acquiring new followers and clients, expanding your brand reach, or delivering exciting promos to viewers. 

20 Esthetician Social Media Content Ideas

So, how do you turn your esthetician Instagram post ideas into valuable content? We’ll outline some of the different content strategies you can try to refine and optimize your posts. 

Creative post ideas

Looking to go beyond your standard office selfie or waiting room decor shot? Here are some creative post ideas you can try: 

1. Before and afters

Try creating a short video or carousel of images showcasing the client's skin concerns before starting treatment, followed by the after result. With the client’s permission, you may also want to try visually documenting the in-between process as well to see the full contrast of how transformative the right treatment can be. 

2. Recommendations and vibes

As a certified esthetician, viewers are going to want your opinion on a variety of skincare products. One esthetician post idea is to set up a visually appealing arrangement of your favorite skincare products and tools (perhaps mixed with some natural elements like flowers and leaves). 

3. Question and answer

Create a graphic or animated post presenting two skincare options – such as using oil cleansers versus water-based cleansers – and ask your followers to choose one and explain why. This can not only boost your social media engagement, but give you an opportunity to provide valuable information to those looking for skincare advice. You can also host live or interactive Q&A sessions that gives your audience a chance to get answers to their burning questions in real-time. 

4. Transition videos

This esthetician Instagram post idea requires investing in the long game – recording the first part of the transition before treatment begins, and then having the client either swipe their hand across the screen or spin around in a chair (or any other type of transition that’s currently trending). Once treatment is complete, you’ll have to record the second part of the video, which involves positioning the client accurately in frame to finish the transition and match up to the original content. This video style quickly showcases a client before and after with a little bit of creative flair, and can foster high engagement. 

Fun post ideas

Social media posting doesn’t have to be a drag. Here are a few fun esthetician post ideas you can try to engage your viewers: 

5. Sharing memes

Come across a funny meme related to skincare or the esthetician profession? Share it with your followers along with additional commentary to provide your genuine perspective (along with a little taste of your humor). 

6. Myth debunking

Common skincare myths – like only needing sunblock when it’s sunny or that expensive skincare products are always better than drugstore brands – are all over social media, but you can help cut through the misinformation with short, engaging videos or graphics filled with carefully researched facts and data from reliable, evidence-based sources. 

7. Ingredient mystery 

Want to test your followers’ knowledge? Try posting a close-up photo or description of a skincare ingredient and ask viewers to guess what it is – bonus points if they can also guess what it does!

8. Day-in-the-life

A lighthearted day-in-the-life video can give followers a chance to check out your daily routine – whether you start with breakfast or right when you get to the office – to see what exactly is involved in working as a professional esthetician. 

Skincare post ideas

There’s no shortage of skincare content ideas, but the question is which ones will work best for your audience? Below, we list a few you can experiment with to see what really grabs your viewers’ attention: 

9. Ingredient focus

Niacinamide, hyaluronic acid, retinol – it can be overwhelming for non-professionals to keep tabs on what all these ingredients are and what they do. As an esthetician, you can provide the targeted information viewers are looking for by focusing on a specific skincare ingredient to do a deep dive on how it works, its benefits, and which skin types it's best for. You can also showcase other details like its texture, spreadability, and best way to apply. 

10. Seasonal treatment

Know how to keep skin moist in the winter? Or reduce redness in the summer? Try posting skincare routines adjusted for the seasons to help clients stay on top of their skincare game all year round. 

11. Video or photo tutorials

Not everyone has (or knows how to start) a basic skincare routine. Try creating a visual guide or video demonstrating a basic, morning or evening routine anyone can follow, making sure to explain the order and importance of each step so that viewers can not only follow the routine, but understand its process. 

12. Service spotlights

Pick your favorite treatments to do on clients – whether that’s a chemical peel, laser treatment, microneedling, or dermaplaning – and highlight its many benefits so your audience can both learn about these skincare techniques and also choose the best one for their skin concerns. 

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Educational post ideas

With an endless array of skincare products and treatments available, you can use your expertise to narrow it all down. Educational posts can help clear the air about certain skin-related topics such as: 

13. Skin types

Explain the different skin types (i.e., normal, dry, oily, combination, sensitive) and how to identify them. For example, facial tightness can be an indicator of dry skin, while bumps and redness can be an indicator of sensitive skin. You may also want to include a list of suitable products for different skin types. 

14. SPF benefits

Not everyone understands the importance of sunscreen. A detailed post or infographic explaining the benefits of sunscreen and different types of SPF (plus how to apply it correctly) can be highly educational while promoting skin health and wellness, as well as potential melanoma prevention. 

15. Treatment rundown

Create a slideshow or series of videos about the most popular facial treatments currently on the market including how they’re done, their benefits, which skin types they’re most suitable for, and whether they’re worth the hype – or the cost. 

16. Historical background

Know the history of the first chemical peel? Or how the skin laser was invented? Gather your knowledge to create an informative post to educate viewers and teach them everything they could ever want to know on a deluge of skincare topics. 

Client relationships post ideas

Clients are the backbone of your business, and they can be a major selling point for your services: 

17. Positive client reviews

With your clients’ permission, share one of their positive reviews or testimonials on your Instagram or TikTok with a brief explanation on how your services helped them achieve the skincare results they were searching for. 

GlossGenius Client Reviews can boost your reputation and entice new customers to your business.

18. Client spotlight

With their permission, choose a loyal client to feature on your social media page, sharing what started their skincare journey, the treatments they tried, the treatments they love, and what their daily skincare routine looks like. 

19. Prep videos

Try making a short video (bonus points if it’s ASMR!) showing how you prepare your treatment room for your clients. Be sure to emphasize hygiene and sanitation, and how you create a comfortable, relaxing atmosphere for ultimate client satisfaction. 

20. Product or service giveaways

Looking to boost your current client relationships or attract new customers to your business? Host giveaways for free or discounted products and services to help drive engagement to your social media posts while also rewarding your viewers. 

4 Tips to Successfully Create Esthetician Content for Social Media

Now that you’ve got plenty of esthetician post ideas to inspire your own content, here are some helpful tips on how to best put them to use: 

1. Understand your target audience

Before creating any content, identify your target audience. For example, if your target is those with older skin, filling your social media page with memes or Gen Z content might be confusing. Understand who you’re trying to reach and what their specific needs might be, then tailor your content to drive engagement with those viewers. 

2. Share valuable information

Position yourself as a knowledgeable resource by sharing valuable information that’s been carefully researched and verified. While science can change over time, it’s important to stay current on the latest news regarding ingredients, treatments, and skincare techniques. 

3. Develop your brand voice

Develop a consistent brand voice that reflects your distinct personality and the tone of your business so clients understand exactly who you are, what you have to offer, and what to expect from their experience. Familiarity can help boost loyalty to your business, which is an important part of building your clientele. 

4. Experiment with your content

Social media algorithms can be unpredictable sometimes – what hits one day may not another, or what goes viral for one creator may not work for you. It may take some experimentation with different video and photo formats to find your sweet spot and keep your audience engaged.

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Grow Your Social Media Presence With GlossGenius

Your social media presence is a representation of your work and how you sell your brand. By posting a mix of engaging behind-the-scenes moments, educational content, and eye-catching before-and-afters, you’ll not only delight your current clients, but attract new customers to your business. Posting on social media can be fun, but your ultimate goal should be to connect, educate, and inspire action. GlossGenius is the ideal all-in-one partner for estheticians, with tools like Marketing, AI assistance, and Client Insights designed to help you expertly grow your social media presence – all from a single platform. 

Try GlossGenius free for 14 days! 

FAQs

How do I sell myself as an esthetician?

Selling yourself as an esthetician involves leveraging every marketing tool at your disposal, whether that’s traditional advertising, social media posts, networking boards, local partnerships, or word-of-mouth. Positive reviews can also help you sell your services to potential customers. 

How do you promote an esthetician?

Promoting an esthetician on your social media can be a helpful way to boost business for your employees (and ultimately, you). You can try featuring their photo, highlighting their services, sharing before and after photos of their clients, and using trending hashtags to showcase your hired talent. 

What is a good bio for an esthetician?

Your esthetician bio is a chance to wow viewers with a dazzling first impression. Whether you post the bio on your social media or business website, a great bio is brief, to the point, and contains all the relevant information readers should know about your professional journey, service skills, and credentials. For more tips on writing the perfect bio, check out this article.