Have you ever taken the time to choose the perfect gift for a special event? If you have, you probably know how it feels to receive a thank-you note – valued and empowered to keep up the generosity.

Thank-you messages for salon clients work the same way. Expressing gratitude through a quick note, whether handwritten or via text, is a simple, powerful way to demonstrate customer appreciation. And if you get it right, you’ll see the recipient’s name on your booking calendar again. A short note turns one-time visitors into loyal fans.

Here are the ins and outs of crafting thank-you messages, including why you should and 10 easy examples. 

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Why Is It Key To Say Thank You to Salon Clients? 

As a stylist or salon owner, you provide a service, so it makes sense that clients are always thanking you. But returning the favor shows them just how much you appreciate their patronage. 

A personalized thank-you note makes clients feel valued, and that makes them likely to rebook appointments instead of trying other salons. The business grows and you build a portfolio of clientele you can rely on. 

But that’s not all. One report found that 59% of people would recommend a brand to a friend after a great customer service experience. That means you’re in for referrals and a growing contact list. 

Around the world, companies lose $3.7 trillion (yes, trillion) when customers have bad experiences – and you don’t want to add to that growing number. It’s worth it to go the extra mile with email and text message follow-ups that show clients you care about both their business and their individual relationships with you.

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How To Write a Thank-You Message for Salon Clients in 3 Steps 

Here’s how to write and send meaningful thank-you messages that keep clients coming back: 

1. Gather Personal Details 

While a cookie-cutter “Thanks for coming in!” message is better than nothing, personalization takes it to the next level. It shows clients you’re actually thinking about them, not relying on automatic messages to say thank you.

Collect essential details about your valued customers, like their name, hair type, and favorite services. Maybe they may visit you for a root touch-up every eight weeks or see you once a year for a complete hair makeover. If you can, add any memorable moments or conversations you've had, from heart-to-hearts and inside jokes to special event planning. 

For example, if a client can't stop talking about their upcoming wedding, it’s the perfect thing to mention. It shows you’re paying attention to the little things and care about their success.

If you have the memory of a goldfish, GlossGenius has your back. With Client Notes, you can jot down the details right after (or even during) an appointment and attach them to the client’s profile. When it comes time to reach out, you’ll have all the info you need – whether you’re sending a thank you, appointment reminder, or just a hello. 

2. Write Your Message 

Address the client by name and express sincere gratitude for their loyalty. Highlight specific services they received at your salon and let them know how important they are to the success of your business. Now’s your chance to add some personality and include the details you’ve written down.

Here's an example of a thank-you note to a client for selecting your services: "Hi Sarah! Thank you SO MUCH for choosing Kelly's Salon for your purple hair makeover last week. Your trust in our services means the world to us, and we can't wait to see you again. Good luck with your upcoming exams!" 

3. Choose a Platform 

Decide how to deliver your message – through SMS, email, or as a handwritten thank-you card. Handwritten notes are highly personal, but they’re hard to keep up with when you have many appointments every week. SMS and email messages are more efficient and reach clients instantly. 

If you decide to send a text or email, use GlossGenius’ beautifully automated, completely built-in Client Notifications and reminders system. GlossGenius doesn't charge extra add-on fees for salon text message marketing reminders, reviews, and thank-yous and follow-ups. When it comes to simplifying your life at the salon, GlossGenius is the place to start. 

Sign up for a 14-day free trial with GlossGenius!    

Hairstylist Thank Yous to Clients: 10 Examples 

Use these 10 short and sweet appreciation messages as inspiration to write your own: 

1. "Hi [Name], thank you so much for choosing us for your recent up-do! We loved transforming your look, and your jokes were the highlight of our day. We can't wait to see you soon and hope you had the night of your dreams. Good luck at your upcoming conference!" 

2. "Hey [Name], this is just a quick note to say we really appreciate you trusting [Salon Name] with your brand new color. Taking you from brunette to blonde was a pleasure, your fun stories make working with you so great! I'm looking forward to our next appointment and hearing all about your latest adventures!" 

3. "Dear [Name], it was great serving you today! Your positive energy lights up [Salon Name]. Thanks for being part of your family, and we can't wait to work our magic on you again soon. Have a safe flight for your trip!" 

4. "Hi [Name], we want to extend our heartfelt thanks for booking last week. Your loyalty means the absolute world to us! We hope you love the highlights and that the new cut is easy to style on busy mornings. Happy birthday to [Child's Name]!" 

5. "Hey [Name]! Thank you for your recent appointment at [Salon Name]. We appreciate your trust and hope you love your new pixie cut! It looks amazing on you. Your feedback was incredibly thoughtful, and we're thrilled to see you soon." 

6. "Dear [Name], thank you for being such an AMAZING client! We get so excited every time you book an appointment! Everyone at [Salon Name] is grateful for your support and loves catching up with you about your small business. We can't wait to pamper you again soon!" 

7. "Hi [Name]! Your visit to [Salon Name] made our day. Thanks for choosing us, and we hope to see you again soon. Your love of fantasy hair colors is contagious – we might all have rainbow hair next time you're here!" 

8. "Hey [Name], BIG thanks for your loyalty and trust in our services. Your style and grace inspire us, and we can't wait to help you shine bright as you take on nursing school. We believe in you! Warm regards!" 

9. "Dear [Name], thank you for letting us give you the straight hair of your dreams! Your satisfaction is our top priority, and we can't wait to see you at your next appointment. Have a great time at your sister's wedding – she's lucky to have a Maid of Honor like you!"  

10. "Hi [Name], we're so grateful to see you again! Thanks for being a valued part of [Salon Name's] community. We always look forward to laughing with you. See you in six weeks, and we'll work on getting you even blonder."  

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4 Tips To Create Salon Business Thank-You Notes

Send thank-you messages that stand out from the crowd with these four tips: 

1. Time it Perfectly 

Time your messages for soon after clients' appointments so their experiences at your salon are still top of mind. Plus, sending a thank you around a milestone, such as a client's first anniversary with your salon or an important event, shows an extra level of attention. For example, if a client visits to prepare for a special night out like an anniversary dinner, acknowledging their event in your thank-you message can make the note even more meaningful. 

2. Start With Positivity 

Express your genuine appreciation at the beginning of the note to immediately give your client the warm-and-fuzzies. Something like, "Hi [Name], we absolutely loved seeing you!" brightens their day and puts a smile on their face. 

3. Showcase Your Style 

Thank-you messages should reflect what makes your salon different. Let your unique personality shine through, whether your brand voice is chic and serious or quirky and funny.  

If your brand is bubbly and casual, try a message like "We loved chatting about crystals and Reiki during your appointment – thanks for adding your good vibes to our salon!" If your brand is more sophisticated, send "Thank you for visiting! We truly hope you enjoy your new cut and color as much as we enjoyed spending time with you."

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4. Offer Continued Support 

Leave clients with helpful resources or follow-up care tips to show you care even after they leave the salon chair. For example, finish with, "If you have questions about styling your new look at home, just give us a shout! Here’s a link to our websites with tips for maintaining your balayage at home." 

Join GlossGenius and Stay Connected With Your Salon Clients 

At GlossGenius, we know how important your client relationships are. And we're here to help you maintain them with a ton of Client Management features. Along with automated appointment thank you messages, our Marketing tools include a built-in AI assistant that helps you write custom client texts and emails marketing campaigns in seconds. 

GlossGenius goes way beyond client management and marketing. Our all-in-one platform will save you time and stress when it comes to Online Booking, Finance Management, building a Booking Website, and so much more. All our features are designed to make your life easier so you can spend less time on paperwork and more time with staff and clients.

Sign up for a 14-day free trial with GlossGenius!    

Sign up for a 14-day free trial with GlossGenius and discover why we're your new favorite all-in-one platform for transforming your salon business.