Autonomy Salon & Wellness Fuels Team and Business Growth with GlossGenius

Business-Changing Results: 

• Grew from 1 to 8 stylists 
• 80% client rebooking rate 
• 250+ 5-Star reviews with GlossGenius 

Business Rundown: 

• 7+ years with GlossGenius
• 8 hairstylists
• Located in Richmond, VA

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A Vision of Autonomy and Growth

Hayden Muller, a beauty industry veteran with 15 years of experience, founded Autonomy Salon & Wellness with a powerful vision: to create a brave space that champions individuality, authenticity, and personal freedom. What began as a solo venture has transformed into a thriving salon and wellness hub.

Today, Autonomy Salon & Wellness boasts a team of eight stylists, a testament to Hayden's dedication to fostering a supportive environment where both team members and clients are encouraged to show up fully as themselves.

The Challenge: Manual Admin Prevented Exceptional Client & Staff Experiences at Scale 

While Hayden always had a strong brand vision, the journey from solo practitioner to team leader brought new operational complexities. Initial challenges included:

• Manual Operations: Prior to GlossGenius, Hayden relied on pen and paper for bookings, leading to missed appointments, difficult policy enforcement, and administrative burden.
• Time-Intensive Client Communication: Sending appointment reminders and policy updates was frustrating and time-consuming, hindering efficient client management.
• Lack of Scalability & Controls: Expanding beyond a solo operation required a robust system that could empower multiple stylists with their own calendars and client access.
• Inconsistent Client Experience: As the team grew, Hayden was craving tools to ensure a uniform, high-quality client experience across all stylists. 

The Solution: Seven Years (and Counting!) of Growth & Efficiency With GlossGenius 

GlossGenius has been the steadfast partner powering Autonomy Salon & Wellness's growth in revenue, staff, and client retention. Hayden chose GlossGenius for its mobile-first experience, transparent payment processing fees, and standout customer service, which proved vital through the inevitable ups and downs of running a business.

Key Growth-Driving Features:

• Online Booking: Fast & easy online booking with no app or password required ensures a seamless client experience and no lost business to clunky booking. 
• Dedicated Stylist Access: Each team member has their own platform access, managing their calendar and clients independently, saving time and frustration.
• Client Management & Reminders: Rebooking at checkout and automated appointment reminders contribute to a best-in-class 80%+ rebooking rate and reliable recurring revenue. 
• Integrated Payment Processing: A low, flat 2.6% processing fee helps Autonomy save thousands and grow profit for every service.  

"My favorite feature is that the processing fee is the same whether you manually enter, tap, or swipe a card for payment."

The Results: Quantifiable Growth and Empowered Team

By trusting GlossGenius to scale, Autonomy Salon & Wellness has changed the trajectory of their business. 

• Team Expansion: Grew from 1 to 8 stylists, including 3 new hires in the last year.
• Revenue Growth: 300% revenue increase since joining GlossGenius.
• Increased Repeat Bookings: An 80% client rebooking rate, contributing to reliable, scalable revenue 
• Time Savings: Over 10 hours per week saved on administrative tasks. 
• Enhanced Client Experience: 250+ 5-Star Reviews on GlossGenius and Google attract new clients every day

"Our growth happened with GlossGenius."

"I can't say for a second that our growth happened without GlossGenius. If it hadn't been introduced to me, I wouldn't have known that there was an easier way to run my business. It’s been one of the longest relationships I’ve had other than with my clients. The fact that GlossGenius holds all of my client information means that this relationship is just as important as the ones I have with my guests."

Looking Ahead: The Glow-Up Continues

Autonomy Salon & Wellness is entering an exciting new chapter as it moves into a larger, beautifully designed space that brings all stylists under one roof, enhancing both functionality and team collaboration. This next phase reinforces Autonomy’s “dream team” spirit, while still honoring each stylist’s independence with continued support from GlossGenius.

From its beginnings as a solo hustle to a thriving team, Autonomy Salon & Wellness exemplifies how salons can scale with the right technology partner. Through intuitive tools for booking, team management, and client communication, GlossGenius has empowered Hayden Muller to build a successful business rooted in authenticity, autonomy, and ambition.

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