How To Start Your Own Mobile Spray Tan Business

Starting your own mobile spray tan business is like chasing the entrepreneurial golden tan – the perfect blend of flexibility, independence, and a great income potential. 

A mobile spray tanning business involves bringing professional tanning services directly to clients, offering convenience and a custom-tailored experience. With the increasing demand for sunless tanning, especially due to growing awareness of UV-related skin risks, this is a booming market that promises ample opportunities for growth. 

Whether you’re just stepping into the beauty industry or finally ready to go solo after years of experience in wellness or tanning salons, this guide on how to start a mobile spray tan business is your go-to solution. 

Why Start a Mobile Spray Tan Business? 

Two words stand out when it comes to the appeal of a mobile spray tan business: low overhead. 

Unlike traditional tanning salons which require expensive leases, utility fees, and maintenance costs, going mobile means you avoid the biggest operating expenses right out of the gate. 

Also, clients love the convenience of having a tanning service that fits into their busy schedules at home or any other location of their choice. It’s not just about offering a tan; it’s about offering a luxurious and hassle-free experience. 

Beyond that, owning a tanning salon mobile facility allows you to work on your own terms. Set your hours, decide your travel radius, and take control of your business in a way that suits your lifestyle and goals. 

How Profitable Can a Mobile Spray Tan Business Be? 

The profitability of a tanning salon that’s mobile is nothing to turn your nose up at. On average, a spray tan session can cost anywhere between $25 and $50, depending on your location and the level of service you provide. 

Say you perform 5 tans per day at $50 each—that’s $250 daily revenue. Multiply that by 5 working days a week, and you’re looking at $1,250 weekly. 

Over the course of a month, this adds up to $5,000. And that’s just the baseline. If you expand your hours or start offering package deals or add-ons like pre-tan exfoliation kits, you can easily boost your monthly income even further. 

Also, the expenses are relatively low. Most of your investment goes into your equipment, tanning solutions, and transportation, making it easier to maintain a high profit margin. 

Keep in mind, your earning potential also grows as your client base—and word-of-mouth reputation—expands. High-quality service and stellar customer experiences are the key to turning first-time clients into repeat customers who recommend your name to their friends. 

How to Create a Winning Mobile Spray Tan Business in 8 Steps

Whether you're transitioning from working at a salon or jumping into the beauty industry with your own venture, these actionable steps will guide you through the process of creating a mobile spray tanning business that’s not only successful, but also rewarding.

Here’s how to start a mobile spray tan business:

Step 1: Research Licensing and Regulatory Requirements

Before you start bronzing clients, there’s a bit of red tape to take care of. 

Licensing and regulatory requirements vary depending on your location, so you need to take some time to understand what you need to operate legally in your area. Look into business licenses, permits, and cosmetology certifications you might need. Some states may even have specific rules for mobile services, so double-check those, too.

And while you’re at it, research local health and safety guidelines for spray tanning; these will help you maintain professional standards and stay compliant with regulations.

Step 2: Define Your Brand Strategy

Your brand is what sets you apart from the competition. Think about it—what’s going to make someone choose your services over another mobile tanning artist or local salon? Is it your fun, friendly vibe? Your use of organic tanning solutions? Or maybe your knack for giving clients a flawless, natural glow every time?

Define your target audience and create branding that resonates with them. Choose a business name, design an eye-catching logo, and develop a cohesive visual identity. A consistent and memorable brand will help you stand out and attract loyal customers.

Pro tip: Put your branding everywhere—on your website, business cards, social media, and even your mobile setup. It’s all about creating a lasting impression.

Step 3: Develop a Pricing Structure and Packages

Pricing your services may feel tricky, but a little research and planning can make it manageable. Look up the average rates for mobile spray tanning in your area and factor in your costs, including supplies, travel expenses, and your time. 

Offer a few package options to appeal to different clients—think single sessions for someone prepping for a date night, multi-session packages for regular tanners, and bridal party bundles for whole groups. 

And here's where technology can save you time and hassle! Consider using tools like GlossGenius to manage your pricing, payment, and appointments in one sleek platform. A streamlined system makes a big difference when running your own business.

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Step 4: Plan Your Mobile Setup and Logistics

Operating a mobile business means bringing the salon experience directly to your clients, and that requires some smart planning. 

Invest in high-quality equipment, such as a portable spray tanning machine, a foldable tent to keep the tan contained, and a reliable light source for the best level of precision. Since you’re mobile, compact and lightweight equipment is key—everything should fit comfortably in your vehicle without feeling like a game of Tetris. 

Speaking of vehicles, make sure yours is well-maintained and reliable for all the driving you’ll be doing. Clients value punctuality, and you don't want to leave them waiting!

Step 5: Set Short-Term and Long-Term Business Goals

Starting your mobile spray tanning business means juggling today’s needs while thinking about tomorrow’s growth. Set clear goals to keep yourself focused. 

Short-term goals might include booking your first five clients or getting glowing reviews on social media. Long-term goals could involve expanding your service area, hiring a team, or investing in additional beauty services. Tracking your progress toward these goals will keep you motivated and help you maintain momentum.

Remember, growth doesn’t have to happen overnight—small, consistent steps will get you far.

Step 6: Get a Good Insurance Plan

Insurance might not sound glamorous, but it’s an absolute must-have. A solid insurance plan protects both you and your clients in case of unexpected incidents. Look for coverage that includes general liability, professional liability, and property insurance. 

From minor mishaps to larger emergencies, you’ll have peace of mind knowing you’re covered. After all, accidents happen—clients could spill tanning solution on their furniture, or they might have a rare adverse reaction to a product. Better safe than sorry!

Step 7: Create a Marketing Plan

You can’t shine in the mobile spray tanning industry without clients, so marketing should be one of your top priorities. Thankfully, there are countless ways to reach your audience without blowing your budget. 

Start with social media platforms like Instagram and TikTok to show off before-and-after transformations, share client testimonials, and post behind-the-scenes content. Leverage hashtags like #mobilespraytan and #spraytanartist to reach potential clients in your area.

Don’t forget traditional forms of marketing, too. Hand out business cards, collaborate with local bridal shops or gyms, and encourage happy clients to spread the word.

Another pro tip? Offer referral discounts to incentivize clients to recommend your services to their friends and families. Word-of-mouth marketing is always effective!

Step 8: Track All Your Miles and Mobility Expenses

Running a mobile business means hitting the road day in and day out. Keep detailed records of your mileage as well as expenses like gas, parking, and vehicle maintenance. 

These records will not only help you stay on top of your operating costs but also give you potential tax deductions when it’s time to file. There are apps specifically designed to track mileage and expenses, saving you time and effort in the long run.

Essential Supplies and Tools for Your Mobile Tanning Business 

Before hitting the road and meeting your first client, you'll need to build a solid inventory of supplies. Being well-prepared doesn’t just facilitate smooth operations; it also leaves a lasting positive impression on your clients. 

Here's what you’ll need to get started. 

Equipment and Supplies 

Your equipment is the backbone of your mobile spray tan business. Reliability and efficiency are non-negotiable, so it's worth investing in gear that delivers quality results every single time. Below are the essentials you’ll need to gather:

Spray Tan Machine 

The cornerstone of your mobile spray tan business, a high-quality spray tan machine facilitates an even application of the tanning solution for a flawless, streak-free finish. Look for one that’s lightweight and portable, making it ideal for travel. 

Spray Tan Tent 

A portable spray tan tent isn’t just about cleanliness—it’s also about creating a professional workspace. It prevents overspray from landing on clients' furniture or walls and gives you a consistent space to work in. 

Extraction Fan with Filters 

This device helps by absorbing excess tanning solution particles from the air, making the work area healthier for both you and your clients. Clean air means clearer lungs—and a more comfortable, relaxed client.

Backup Machine 

You just never know when technical issues might arise. A backup spray tan machine helps you deliver exceptional service without interruptions. 

Gear for Transport 

Invest in sturdy and spacious bags or rolling cases to store and organize your equipment. Keeping your supplies neat and portable not only saves time but also makes you look organized and professional. 

Client Care Supplies 

Beyond your equipment, client care supplies show your attention to detail and elevate the entire experience. These small items make a big difference in ensuring clients feel pampered and well cared for during their session. 

Shower Caps 

Provide disposable shower caps to clients so their hair stays perfectly tangle-free and stain-free during the tanning process. 

Disposable Thongs 

These offer clients comfort and modesty while providing an even tan. They're an easy addition that clients will appreciate. 

Sticky Feet 

Sticky feet are a game-changer, protecting clients’ soles from any solution on the ground. No one wants tan-colored soles! 

Nose Plugs and Face Masks 

These items help make clients more comfortable by making sure they don’t inhale excess tanning solution particles during the application process. 

Baby Wipes 

Accidents happen, and baby wipes are a quick, gentle solution to clean up minor smudges or oversprayed areas. 

Preparation and Aftercare Supplies 

Preparation and aftercare will help you go the extra mile in delivering results that wow your clients. Proper preparation ensures the product adheres well, while aftercare products help extend the life of their tan. Stock up on these essentials to provide a well-rounded service. 

Prep Spray 

Prep sprays cleanse the skin and balance pH levels before a tan, ensuring an even and long-lasting application. 

Barrier Cream 

Apply barrier cream to areas like knees, elbows, and hands to prevent the overabsorption of pigment in dry patches. This step is a professional must. 

Tanning Solution for Different Skin Tones 

Keep a variety of tanning solutions on hand to match a spectrum of skin tones and preferences. From natural bronze to deeper hues, offering a range creates a customizable experience. 

Retail Aftercare Products 

Providing clients with aftercare products to maintain their tan builds trust and adds an extra revenue stream. From moisturizers to tan extenders, this small gesture ensures repeat clients. 

Tanning Lenses 

Don’t overlook tanning lenses! They are an essential tool to inspect the evenness of application under different lighting, ensuring every client walks away flawless. 

Start Your Mobile Spray Tan Business With GlossGenius 

Now that you’ve taken the first step by understanding what’s needed, it’s time to talk about tools to keep your business running efficiently. This is where GlossGenius comes in. 

We know how chaotic running a business can get, which is why GlossGenius was built to simplify your operations. 

Our all-in-one platform offers features tailored for professionals in the beauty and wellness industries, including appointment scheduling and time tracking that makes setting up and organizing your calendar simple and chaos-free. With our built-in features for instant payouts, you’ll never have to wait to receive payments from your clients.

We even offer inventory management so you can keep track of your tanning solutions, client care items, and retail aftercare products all in one place. Of course, our client management tools make it easy to keep track of client preferences and contact details so you can provide a personalized experience each and every time. 

Starting your mobile spray tan business doesn’t have to feel overwhelming. With the right supplies, outstanding customer care, and tools like GlossGenius, you’ll be on the path to success in no time. 

Start your free trial today and see how much easier managing your mobile spray tanning business can be! 

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FAQ

How profitable is a spray tan business?

A spray tan business can be highly profitable due to low startup costs and high demand for tanning services. Many mobile spray tan business owners report significant profit margins.

How do I start my own spray tan business?

First, invest in quality spray tan equipment and professional-grade tanning solutions. Develop a strong business plan that includes target markets, pricing, and marketing strategies. 

Do you need a license to spray tan in Florida?

In Florida, spray tan professionals typically need to obtain a license as part of cosmetology requirements. 

How much money do spray tan artists make?

The average mobile spray tanning business salary is about $25 to $50 per session. If you’re able to offer other unique services or products along with the tanning, you may be able to boost your mobile spray tanning business salary even further.