To keep your med spa business thriving, you’ll need a variety of services to attract a wide range of clientele. While you don’t need to offer everything, having a mix of the most in-demand treatments along with a few niche services can help you reach and retain a large pool of loyal clients. 

There are several types of med spa services you can offer at your clinic. If you’re running a small business, it might not be feasible to offer a full menu of treatments, but the ones you provide can make a difference in the type of clientele you attract and keep. This article will guide you through the most in-demand med spa services, including the basics, trending treatments, and how to price them to your clients. 

Trending Medical Spa Services

It’s no secret that the medical spa industry experienced a boom over the last several years. With a global market averaging over 15 billion dollars in 2023—and projected CAGRs of at least 13% over the next 6 years—the med spa market is expected to reach a value of 45 billion in 2030. The American Med Spa Association (AmSpa) estimates that as of July 2024, there are at least 11,000 med spas operating in the United States alone. For perspective, just 6 years ago in 2018, there were only 5,431. 

Yes, social media might play a troubling part of it, but there has also been a shift toward wellness and self-care rooted in personal growth and satisfaction. People just want to look as good as they feel, and vice versa! Modern technology and advancements in the beauty and wellness industry mean that not everyone has to go under the knife to see desired results. More are seeking out non-invasive services like non-surgical skin tightening, chemical peels, anti-aging treatments, and body sculpting as a means to improve their physical form. 

7 Services Your Med Spa Must Have

Before we dive into the various niche med spa treatments you can offer, it’s important to cover some of the basics as well to ensure you’re a one-stop-shop for all your clients’ needs. 

Please note that the price ranges included below are average estimates, and that the true cost varies between med spas, locations, and the clients’ specific treatment course.

1. Botox

As a med spa professional, you’ve likely encountered your fair share of clients looking for Botox injections. Botox temporarily paralyzes certain muscles to reduce the look (and creation) of fine lines and wrinkles. However, Botox has a number of other uses as well, such as to curb excessive sweating, migraines, and TMJ. 

‍Cost: Generally, med spa practitioners will charge per Botox unit—anywhere between $10 and $20—with most basic treatments requiring between 15 and 40 units. For a Botox treatment, clients can expect to spend an average of $300, whereas more involved treatments can cost $1,000-$2,000. 

2. Microdermabrasion

Microdermabrasion is another minimally invasive treatment that can help improve the look and texture of facial skin. The treatment involves buffing away the outer layers of the skin to treat issues like acne scars, sun damage, miasma, and discoloration. 

Cost: Microdermabrasion treatments can range anywhere between $100 and $400, though clients will need several sessions to achieve their desired results. 

3. Chemical peels

A chemical peel involves applying a substance to the facial skin to promote exfoliation and regeneration. This intense exfoliation process will expose the fresher layer of skin underneath, leaving clients with a smooth, healthy glow. 

Cost: Standard chemical peels can cost between $200 and $500, while more intense, deep chemical peels can cost thousands of dollars. 

4. Filler

Filler injectables are a popular service med spas offer, with many clients looking to enhance or simply rejuvenate their face. Lip filler is one of the most popular treatments, though many also seek out fillers for cheeks, marionette lines, under-eye bags, and forehead creases. 

Cost: Filler generally gets priced by syringe, where each syringe can cost an average of $600 to $800 or more—which can add up if you put full syringes into various parts of your face. 

5. Tattoo Removal

Ah tattoos, some of them seem like such a good idea at the time. But luckily, many med spas offer laser tattoo removal, relieving your skin of some choices you’d rather not keep living with (look, nobody can judge you for your ironic Spongebob tattoo but you, okay?!). 

Cost: Tattoo removal costs can vary significantly depending on the size and complexity of the tattoo. Some med spas may charge per square inch of skin, while others may charge per session. That means a tiny tattoo may cost between $50 to $100 to remove, while medium sized tattoos can cost between $200 and $650. However, a large, complex image with several colors can cost many thousands of dollars. 

6. Laser Hair Removal

A common med spa service, laser hair removal relies on a high-heat laser to target dark, coarse hair. Laser hair removal is a long-term hair removal solution, but not permanent. 

Cost: Laser hair removal costs depend on the area of treatment and amount of hair. For example, the bikini area may cost anywhere between $150 and $250 per session, whereas the face and neck can cost between $100 and $200 per session. For full legs, that cost can rise to over $600 per treatment. And clients (on average) need between 4 and 12 sessions to achieve desired results. 

7. Electrolysis

Electrolysis offers a more permanent hair removal solution than laser, and unlike laser, can also target light, blonde, gray, and red hairs. However, electrolysis is more time consuming than laser hair removal, with higher risk of skin damage and irritation. 

Cost: Some med spa practitioners will charge by the hour, by the session, or even by the hair. Depending on the amount of hair and size of the treatment area, electrolysis can cost clients anywhere between $50 and $200 per session, with larger areas costing well into the thousands. 

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7 Treatments Your Med Spa Will Stand Out For

Aside from your basic med spa services, there are a few other types of options you can add to your medical spa services menu to entice a diverse pool of clients. 

Keep in mind the cost of each of these services varies between med spas and location. 

1. Nutrient Therapy

If you want to beef up your medical spa services menu, consider injectable vitamins and/or nutrient therapy. B12 injections are a popular request, along with Vitamin C and D to help clients feel refreshed from the inside. 

Cost: The average cost of a B12 shot can cost anywhere from $20 to $80. 

2. Buccal Fat Reduction

Also known as a bichectomy, buccal fat removal involves removing the fat pads from inside the cheeks to provide a more contoured look. 

Cost: Buccal fat removal prices fluctuate depending on what is involved in your treatment—for instance, without anesthesia, surgeon fees, or operating room costs, the cost can range between $1,500 and $2,500. However, the final cost of the treatment can cost $3,000-$4,000 or more. 

3. Intense Pulsed Light (IPL) Therapy

IPL therapy, also known as a photofacial, is a med spa treatment that uses high-intensity light to penetrate the skin and combat problem spots such as UV damage, age spots, and freckling. 

Cost: The average med spa cost for a single IPL session ranges between $250 and $650. 

4. Microneedling

This med spa procedure involves pricking the skin with a needle-laden device to promote healing via collagen and elastin production, which can improve skin texture, firmness, and appearance.

Cost: The average med spa cost of a single microneedling treatment can range anywhere between $100 and $700. 

5. Coolsculpting

Coolsculpting is a procedure that involves using a special device to target certain areas of the body to freeze fat cells. For some, this is a way to eliminate fat that has not responded to diet and/or exercise.

Cost: Coolsculpting can cost between $700 and $800 per area, though larger areas can cost up to $1,500 or more. 

6. Radio Frequency Skin Tightening

Unlike Coolsculpting, radio frequency skin tightening uses ultrasound waves to generate heat and destroy fat cells in targeted areas of the body, as well as treat sagging skin and improve skin texture. 

Cost: Radio frequency skin tightening will depend on the size of the area, but can cost anywhere between $900 and $4,000. 

7. Platelet-Rich Plasma (PRP) Treatments

Med spas can offer PRP treatments to help clients combat hair loss. This procedure involves drawing the client’s blood, then extracting the plasma to reinject into targeted areas of the scalp. 

Cost: PRP treatments can cost between $700 and $1,500 for a single scalp treatment, though this price may increase depending on the size of the area. 

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How to Set the Price of Your Med Spa Services

Before you establish the pricing for your medical spa services menu, there are a few steps to take to ensure you get it right. 

Investigate the Market

Studying your competition and the income level of your area is a helpful way to assess the value of your services and develop a fair yet competitive pricing strategy. What your local population can afford, as well as what others in your field are charging, are two significant factors that will greatly affect how much business you get and how successful you are.  

Consider Your Costs

Take into consideration all the key factors that influence pricing, such as material costs, your (and your med spa staff’s) expertise, and service demand. It can be tricky toeing the line between affordable and profitable, but if your medical spa costs are always more than what you get for your services, you won’t be able to sustain a profit. 

Offer Packages

Most med spa treatments require several sessions for the best results. When pricing your med spa services, consider offering packages for clients to buy multiple treatments at a bulk deal. For example, if a single laser-hair removal session for the face costs $150, and your client will need at least 10 sessions, you can try offering a package of 10 treatments for $1,300. 

Enhance Your Med Spa with GlossGenius

A well-rounded service menu with smart pricing is the key to ensuring your medical spa can satisfy clients while also turning a profit. Profit shouldn’t be a dirty word, either! It’s how you can healthily sustain your business and continue providing quality service to clients of all types. It’s OK to charge for the value of your experience, as long as you avoid pricing the majority of your (potential) clients out of your services. 

GlossGenius is an all-in-one tool for med spa owners, providing access to service management and growth tools like Online Booking, Inventory Management, Marketing, and Client Management. 

Sign up for GlossGenius today to see how we can change the way you do business!