In the beauty and wellness world, a glowing review is more than just a compliment. It’s your ticket to standing out in a crowded market. 

With the power of a few words and the click of a button, clients help you boost credibility, attract new business, and keep those appointment books full.

Ready to get some stellar feedback? Grab your favorite beverage and keep reading to discover how to ask for reviews – plus a guide to handling the less-than-positive ones.

Why Should You Ask Your Clients for Reviews?

Asking for feedback is an easy way to boost business. Here are some ways it benefits you:

Build Your Business Reputation

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In a competitive industry like beauty and wellness, reputation is everything. Positive customer feedback helps build a reliable and renowned brand that makes potential clients choose you over competitors. 

Do your clients love the products you offer? Your unique approach? The way you make them feel? While you can answer these questions on your website and socials, positive reviews come straight from clients, making them more reliable to readers. When prospective clients see what people really have to say, they’re more likely to trust you – and to give you a try.

Improve Search Visibility

The more positive reviews your business has, the higher you rank in search results on platforms like Google and Yelp. And that means potential clients will find you more easily online and drive more traffic to your website, translating to more bookings, loyal clients, and a whole lot of business success.

Help You Build Community

Client reviews don’t just promote your services. They cultivate a vibrant, connected community around your brand. When you ask clients to drop feedback, you give them a stage to share their thoughts, creating a bond between your business and clients that goes beyond a simple transaction.

Glowing reviews also spark the buzz that makes your community thrive. When your client looks and feels like a million bucks, their friends will be dying to know their secret. When they say your business is the secret, they’ll automatically pull new clients into your circle.

How Can You Get a Client To Leave an Amazing Review?

Here’s how to make sure those raves start rolling in:

1. Offer Exceptional Service

Instead of focusing your energy on collecting comments, you should aim to provide top-notch service, which leads to five-star reviews naturally. To wow clients every time, be punctual, professional, and attentive to their needs. Ensure that every part of their experience – from booking to the final result – exceeds their expectations. And if it doesn’t, make amends quickly and professionally. 

2. Encourage Happy Clients To Share Their Experiences

When your client leaves an appointment happy and glowing, let them know you’d appreciate a review. There’s a good chance they’re already eager to show their gratitude. But let them know that sharing their experience is a win for them, too.

Reviews give clients a chance to channel their inner influencer (trust us: everyone has one). By posting their positive experiences, they flaunt their insider knowledge and become part of your community. Plus, they’ll tell you exactly what they loved about their experience so you can keep delivering those knockout services.

Be polite and professional. If someone declines, respect their decision. But consider sweetening the deal with incentives, like a 20% discount the next time they come in. Sometimes, a perk is all someone needs to make the effort and leave a review.

3. Make It Convenient 

Your business is all about making beauty and wellness effortless, and this should apply to leaving reviews, too. Here are some ways to make the feedback process easier for clients (and for you):

• Request them post-appointment: Before someone heads out the door, casually ask what they thought of your services, like which aspects they enjoyed most or what they’d change for next time. A friendly reminder while the experience is still fresh in their mind can lead to valuable feedback.
• Get reviews via text message or email: After a client’s appointment, shoot them a text or email asking for feedback and provide a review link. All they have to do is click or tap to share their opinion. Here’s a simple and friendly email template to try out: “Hi [Client’s Name]! We hope you had a great experience at [Business Name]. When you get a chance, we’d love to hear your thoughts. Just click the link below to leave a review: [review link]. Thanks so much for your feedback!”
• Use social media: If you have a social media page for your business (and you definitely should), ask your clients to post online reviews in your comments section or even your DMs. Having social media pages full of positive testimonials can bring in new followers and clients.

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• Implement Google Reviews: Most people check Google Reviews when deciding whether to try a new business, so make sure your review page is full of great feedback. Give clients a direct link to your Google Reviews page – whether through a text or email or through a QR code at checkout – to make it super easy for them to make a post. 
• Try GlossGenius: Clients don’t want to jump through hoops (like logging in or creating a new account) just to leave a review, and you don’t want to spend hours asking them for one. With GlossGenius, you can set up review request emails and texts to auto send after client appointments. They can easily click on the link in your message and to drop you a review without any extra hassle. You can also let clients leave reviews with a prompt on receipts and thank-you notes.

Sign up for a 14-day free trial with GlossGenius!

How To Ask Your Clients For Reviews: 3 Tips

Here are three tips to help you get your clients raving about you:

1. Use Personalized Messages

When you ask for reviews, tailor the message to each client to make a personal connection. A special message shows you truly value their business and their opinion. Address them by name and mention a specific product or service they might have enjoyed. A personalized touch helps your request – and your services – stand out and makes clients excited to share their experiences.

2. Know When To Ask

Timing is key. The best moment to ask for a client’s review is right after a positive experience when the details are fresh and the satisfaction is high. Don’t wait too long – reaching out soon after their visit maximizes your chance of glowing feedback.

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3. Follow Platform Rules

Each review platform has its own guidelines when it comes to soliciting responses. Some sites don’t allow you to offer incentives, and others, like Yelp, don’t let you ask for reviews at all. Make sure you’re up to speed. Playing by the rules helps you maintain credibility and make sure the feedback you get is authentic.

What Should You Do With Client Reviews?

So you asked clients for reviews, and now you’ve got them. Here’s how to make the most of the insights.

How To Handle a Negative Review

If you get negative feedback, don’t panic. It happens to the best of us, and it won’t destroy your reputation. 

The first step forward is to understand why the client is upset. If their complaints are unreasonable or out of your control, then there’s little you can do to fix the problem. With GlossGenius, you can “hide” any reviews you’re worried about others seeing.

If you can address the issue, reach out to the client and offer a solution, free of charge. A genuine effort to make things right can turn your relationship with the client around. And if people see your response publicly, they’ll know you’re a responsive and professional business. 

How To Handle a Positive Review

Your business is booming, and positive reviews keep coming in – but your job isn’t done. It’s time to let those insights work their magic with these tips:

1. Never miss a review: Reading all incoming feedback is key to pleasing clients and constantly improving. GlossGenius gives you the option to get notified every time you receive a new review so you don’t miss a beat.
2. Show your gratitude: It’s a good sign when clients take time out of their days to leave glowing reviews. They’re more likely to visit you again in the future. To keep the good vibes going, give them thanks the next time you see them, or send a quick thank-you text or email.
3. Promote good reviews: Positive reviews are gold, and sharing them on your website lets everyone see how amazing your services are. GlossGenius makes it easy to display your favorite testimonials on your website so they’re easy for potential clients to find and read.

Grow Your Beauty and Wellness Business With GlossGenius

Positive client reviews are the secret to any beauty and wellness business glow-up. They help you build a strong reputation, attract new clients, and create a loyal community around your brand. And with GlossGenius, it’s easier than ever to gather and showcase feedback. 

Sign up for a 14-day free trial with GlossGenius!

GlossGenius’ all-in-one platform offers everything you need to manage and grow your beauty and wellness business, from Client Reviews and Reserve with Google to powerful marketing tools. Try GlossGenius free for 14 days and watch your business shine.