When it comes to yoga classes, the right price can be the difference between a packed house and an empty studio. Whether you’re a yoga instructor new to the game, or you’re an existing owner struggling to price your services, we’ve put together a convenient guide to explore how much to charge for yoga classes. 

How Much Should You Charge For A Yoga Session or Class?

How much is a yoga class? As much as you want to charge! However, there are several factors that can affect your pricing model, and not everyone will be willing (or able) to pay it. If you find that your yoga class costs aren’t cutting it, you may need to do a bit more research on how to structure them. This article will explore how to set up the right yoga class prices for your business and ensure you’re getting what your time is worth.

The State Of The Yoga Industry

The yoga industry is a lucrative endeavor that has only grown in the past several years. Whether for pain management, spiritual healing, exercise, or fun, one out of every 6 adults practices yoga in the United States. While this number was only 5% of the population in 2002, that number has more than tripled in the last two decades. In 2023, the yoga industry was valued at over 100 billion dollars, with a projected growth of at least 9% by 2030. 

With a market full of opportunities, you won’t be the only one trying to get your yoga business to thrive. Scaling your yoga class prices is an effective way to get more people into your studio (or subscribed to your online classes). Accommodating others to your yoga business gives you a chance to expand your reach and attract new clientele.

Average Costs Of Yoga Sessions and Classes

The average cost of yoga classes depends on several circumstances, such as the type of classes you offer and the location of your business. Keep in mind that the listed prices below are for a la carte yoga classes—also known as drop-ins—which means the price per class may vary even further if you offer memberships or session bundles.

Individual Yoga Sessions

Your yoga class costs can fluctuate depending on whether you offer them in-person or online. 

• Private (in person): Private yoga sessions are often the most expensive choice for individuals. A private yoga class can cost anywhere between $50 and $120 an hour, though this rate can be even higher in metro areas like Los Angeles or New York City, where some instructors charge $125-$150 or more. In places like South Dakota or Arkansas, the price can be as low as $15-$25. 
• Private (online): This rate is usually more affordable than in-studio classes, but is completely up to the instructor. Some newer instructors may charge as little as $10-$20 an hour, but instructors with more training might be inclined to charge a higher rate for their experience, between $50-$100 per hour. 

Group Yoga Classes

Group yoga classes can be more affordable for some, while allowing you to reach a larger client pool at once. The average cost of group yoga classes can range anywhere from $15 to $25 per hour, per person. Some instructors may also choose to charge a flat rate for groups, for example, $90 for a group of up to 6 people. And that price is subject to increase if the group number exceeds the maximum amount. (Some instructors will allow you to add additional participants for an additional per person fee.)

Private Events

Weddings, birthdays, even corporate gatherings will sometimes include a private yoga event. Depending on the event and the amount of people, event yoga typically costs between $200 and $250 per hour. 

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What Are The Yoga Pricing Models?

There are a variety of different pricing models you can follow which can inform how much to charge for yoga classes. 

Drop-in Price 

Individual sessions without a membership or package, also known as drop-ins, give attendees a chance to occasionally take classes without fully committing. This is ideal for people who like to do yoga but aren’t sure whether they can make it a consistent effort. Although it’s not a cost effective choice (for clients) for long-term use, it can give them a chance to try out your services to see if they’re worth the investment. It also gives non-locals (like visitors from out of town or those just passing through the area) an opportunity to visit your business. 

Package Pricing 

Package pricing is how many yoga businesses offer their services. While some don’t mind drop-ins, it’s typically a better investment for clients to buy several sessions at once, which essentially reduces the price of each individual session (usually an average between 10% and 20%). 

For example, a yoga studio may charge $50 for an individual drop-in rate, but only $400 for a bundle of 10 sessions, which essentially saves clients $10 per class. You can also offer packages like unlimited classes for a reduced monthly/annual fee. 

Tiered Pricing 

Tiered pricing takes package pricing a step further, offering different levels of bundle options for affordability. For instance, if your first tier is $400 for a 10-session bundle ($40/session), your second tier could be $700 for 20 sessions ($35/session), and your third tier at $900 for 30 sessions ($30/session). Though it can be a lot of money upfront, it offers the best savings over time. (In this particular scenario, had the client attended 30 sessions at the drop-in rate of $50, they would have spent $1500 instead of $900.)

Membership

Aside from package pricing, many yoga studios also offer memberships (which may be tiered as well). Depending on the terms of the membership, some studios may offer terms like $85/month for up to 5 classes, $125/month for up to 10 classes, or a flat yearly rate for unlimited classes. 

What Factors Affect How Much You Can Charge For Yoga Sessions & Classes?

As mentioned above, certain factors can affect how much to charge for yoga classes. While the average cost of yoga classes can fluctuate with the market, there are some other things that can change the way you price your services. 

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The Size of the Yoga Studio

Running a large yoga studio comes with a cost—namely rent, utilities, amenities, maintenance, and other business charges. In order to provide quality (or even luxury) services to clients, you’ll need the capital to support your endeavors. However, if you run a small studio with lower overhead costs, you may have the flexibility to adjust to a more affordable pricing model. 

Instructor Training 

The more services and expertise you can provide to your clients, the more you can justify charging for your classes. Your experience serves as a resume to patrons, and some people may be willing to pay more for the most qualified instructors. 

The Yoga Type 

Certain yoga types, such as prenatal yoga or aerial yoga, might have higher prices due to their specialized natures and need for extra precautions. 

The Time of Day

For some yoga businesses, peak hours consist of early mornings or evenings—valuable time before and after work that are in higher demand. Since these can be highly coveted spots, it makes sense to charge a higher premium for them. On the flipside, lowering prices for off-peak times such as late morning or during lunch hours can help fill your schedule and make sure your business stays active. 

Demand

If your yoga business is in high demand, you might want to consider higher pricing, especially if you’re a one-person operation. High demand can mean more labor and longer hours, or even potentially missing out on business because you don’t have enough hours in the day to service each client. Conversely, if business has been slow, you might want to consider lowering prices to entice more potential clients. 

GlossGenius offers Online Booking for individuals, which can help you seamlessly schedule sessions. 

4 Tips To Consider When Creating A Yoga Class or Session Pricing Structure

If you’re ready to create your very own pricing structure, below are some tips to help get you started. 

1. Consider Your Clients’ Income Levels

While you shouldn’t outright ask about people’s salaries, you can certainly research the income levels in your local and surrounding areas to help set a baseline for your pricing. If your business is located in a low income neighborhood, you’re likely not going to find anyone willing to pay $250 a session. However, if you set your prices too low, you may not be able to cover your costs and produce a profit. 

2. Check The Market

Research the pricing of your local competitors (or if online, those successful in your desired demographic). Knowing what others are charging for services like yours will help inform your own pricing structure, allowing you to set a fair and competitive price while still offering value. 

3. Offer Pricing Options

Luckily, when it comes to how much to charge for yoga classes, there is no one set price you have to stick to. Providing different pricing options like individual sessions, packages, bundles, and memberships will cater to a wider range of yoga clientele, allowing you to attract and retain a loyal base. 

4. Take Your Experience Into Account

If you’re highly trained, have years of experience, and can manage a number of different specialties (such as restorative yoga or hot yoga), you may want to consider a higher service price. Your experience is worth something, and it’s okay for your pricing to reflect that. However, keep in mind that if your business is only accessible to higher income individuals, that can affect the range of your client pool. 

Transform Your Yoga Business with GlossGenius

Every yoga business should have a clear pricing structure. And if you can afford to be flexible, you can increase your revenue and grow your business by attracting new clientele. 

GlossGenius makes the perfect partner for yoga instructors everywhere. Manage your business and your prices with notable features such as Point of Sale, Finances, and Payments. 

Try GlossGenius today for 14 days free and see how we can help you transform your yoga business!

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