Black Friday isn’t just a boon for retail product stores—it can seriously boost your own beauty and wellness business. This annual event is the perfect time to attract new clients with steals and deals, while also rewarding your loyal clients with discounts and other goodies.

Your Black Friday marketing strategy can make all the difference in your post-holiday success. New deals and promotions can excite potential clients, as well as entice current clients to purchase more services. This article will outline the relevance of this yearly event for beauty and wellness businesses, along with several different marketing ideas for Black Friday, and a list of effective Black Friday advertising tips. 

What Is Black Friday Marketing?

Black Friday marketing involves any strategy or promotional campaign that specifically targets consumers for this annual retail event. The Friday following Thanksgiving, also known as Black Friday, is a massive shopping event that has become its own type of holiday. Originating in the United States, this event marks the time where many start their holiday shopping—but with so many stores and businesses to purvey, it’s critical to deploy the right Black Friday marketing strategies to stand out.

[CTA_MODULE]  

3 Reasons Why Black Friday Marketing is Key for Beauty and Wellness Businesses

You may be familiar with the Black Friday buzz for regular retail stores and other product-forward companies, but it can apply to beauty and wellness businesses as well. Below are 3 main reasons why your self-care business should invest in a solid Black Friday marketing strategy. 

1. Let’s You Take Advantage of the Buzz

Black Friday is when many businesses can make a huge chunk of their annual revenue in just a single day. Sure, online shopping is the current champion of sales, but in 2023 alone, 76.2 million consumers visited brick-and-mortar stores. This means that in addition to sending promo emails and texts, if you have a storefront, you can catch tons of additional foot traffic. Self-care services aren’t just for self purchase either, they can make great gifts for friends and family! These deals can also feel like a reward for your loyal clients, who may purchase additional services to take advantage of the promotions.

2. Can Help You Find New Clients

Your Black Friday marketing strategy can help you reach new clients—even ones that weren’t specifically looking for your services. Everyone loves a discount, and those looking to try new things while saving a bit of money can be just what your business needs to expand your clientele. 

3. Increases Brand Awareness

Black Friday advertising can increase your brand awareness by helping you reach a wide range of potential clients. Even if those prospects don’t end up partaking in your promotions, a successful campaign can still pique their interest for later, or encourage them to refer your company to anyone who might be looking. 

9 Black Friday Marketing Strategies For Beauty and Wellness Businesses

If you’re looking for some marketing ideas for Black Friday, we’ve got your back, Boss. Below are some different ways to reach clients with irresistible deals. 

1. Offer Exclusive Discounts

Exclusive discounts—especially those that happen only once a year—can really drive people through your door. Asking customers to show special promo codes (or simply just make an appointment on Black Friday) can be enough to qualify them for steep deals and promotions. You can even offer discounted services that clients can purchase on your website or social media on Black Friday to redeem at a later date. 

2. Collab with Influencers

Influencers are a powerful aspect of social media. They often have large, dedicated followings who trust their promos and reviews. If your budget allows it, you can try partnering with influencers to help advertise your services leading up to the big retail holiday. They might even grant you access to a demographic you perhaps wouldn’t have reached otherwise. 

3. Utilize SMS Blasts

Text message blasts help you contact a number of clients at once so you can spread the word of your service deals far and wide. In fact, text messages have about a 98% open rate, compared to emails with an average open rate of about 20%, making them much more likely to get seen. Include actionable links in your texts so that the recipients can immediately take advantage. 

4. Throw in Some Freebies

Freebies are another way to get clients to partake in your Black Friday services—who doesn’t love a free little treat? For instance, anyone who makes a mani/pedi appointment at your nail salon for Black Friday gets a free massage or bottle of top coat, or anyone who comes into your hair salon for a haircut gets a free scalp treatment or styling session. 

5. Upsell Your Services

Bundling your services together at a discount can be a persuasive way to get clients to visit your beauty and wellness business. As an example, those who purchase one service (deep tissue massage) could get 10% off, two services (massage plus infrared sauna treatment) get 20% off, three services (massage plus infrared sauna and foot scrub) at 30%, etc. This way, clients who spend more will end up getting more of a discount, which can be a wiser purchasing strategy for some. 

6. Make Referrals Irresistible 

Investing money into different marketing and advertising strategies is always a smart move, but never underestimate the power of word-of-mouth. Referrals are still some of the strongest ways to increase your client base, as most people are willing to trust the reviews of friends and family over internet reviews and strangers. If visitors to your beauty and wellness business bring a friend, or get one to show up on Black Friday, you can reward them with even deeper discounts, goodies, triple loyalty points, and other benefits.

7. Change Up Your Deals

To keep Black Friday feeling fresh, offer different deals at different parts of the day. For instance, the first 5 morning appointments will get 30% off a selected service, or any appointments between 1pm and 5pm will get a free product or voucher to redeem a service at a later date. Changing up your service deals can expand your appeal and encourage more foot traffic through your door. 

8. Introduce a New Service (or Product)

Have a themed service or seasonal offer you’d like to try out? Black Friday is a great time to offer limited-time experiences that can help create excitement and draw prospective clients to your beauty and wellness establishment. (For instance, an autumnal-themed hot stone massage with complimentary pumpkin tea—or even just a luxurious new leave-in conditioner.) You can make this an exclusive, one-day only event, or use it to test the waters for future implementation at your business. 

[CTA_MODULE]

3 Tips to Craft an Effective Black Friday Marketing Strategy

When it comes to Black Friday marketing, there are a few different strategies you can employ to ensure you run an effective campaign. Keep reading to see our list of Black Friday marketing tips to help boost your business during this critical, yearly event. 

1. Define Your Goals

One of the most important Black Friday marketing tips is to plan. We know! So boring. But before you can start sending out text blasts and posting clever video campaigns, you’ll first need to define what your business goals are. Yes, you want to sell more services, but what is your target? How many new clients are you looking to score? What percentage of existing clients are you trying to retain? How much can you feasibly offer by offering exclusive discounts while still turning a profit? Knowing the end goal of your efforts can help you better define your path to get there. 

2. Create a Sense of Urgency

These Black Friday deals only happen once a year, and your prospects need to feel that. Flashy text, countdowns, and persuasive language—“hurry,” “act now,” and “time is running out,” to name a few—can all convey a sense of urgency that entices your current clients and future ones to take advantage of what you have to offer. 

3. Use Everything You’ve Got

Leverage as many channels as you can to spread your Black Friday promotion ideas far and wide. Social media channels like Instagram and TikTok, email marketing, SMS text blasts, website promos, postcards, even bench ads and billboards can do the trick in the right location. Your Black Friday promotion ideas won’t do much good if no one hears about them, so utilize everything in your marketing arsenal to ensure you get your target demo.

Master Your Black Friday Marketing With GlossGenius

With a savvy Black Friday marketing strategy, you can exponentially bump your beauty and wellness business on the most popular shopping day of the year.

Pair up with GlossGenius and you can get access to our catalog of useful features to help you boost sales and manage business during this hectic time of year! Use Online Booking to handle your busy schedule, SMS & Email Marketing to send out those holiday blasts, and Payments to check out clients with ease. We also have Client Management and Client Insights features to help you organize and analyze your client relationships. Use Reports & Analytics to help you gain insight into your business progress, giving you detailed information about your strategies and milestones. 

Try GlossGenius for 14 days free and see if we’re right for you!