If you’re running your own massage therapy business, the best software can make all the difference in how smoothly you manage your daily operations. Take a look through our guide to discover the various types of massage therapy software on the market that can help support your business. 

6 Best Massage Therapy Software for Your Business

Every massage business owner can benefit from the right software. Whether you’re starting a new business or are a seasoned vet, massage business software can be a game changer in your day-to-day tasks. With options like simplified booking, payment processing, and appointment reminders, you can enhance your operations, improve client satisfaction, and boost your business's efficiency. This article will explore the various kinds of software for massage clinics, including which features to look for, and how they can benefit your business. 

What Is Software For Massage Therapists?

Massage business software is any program geared toward helping massage studio owners streamline their business activities. The best massage therapy software will allow massage therapists to manage booking, process payments, manage staff schedules, and send appointment reminders—all from one program. Software for massage clinics can simplify your day, allowing you to more effectively handle tasks and scale your business. 

5 Benefits Of Massage Therapy Software

The best massage therapy software can benefit your business in a myriad of ways. Some compelling reasons to invest in massage therapy software include: 

1. Streamlines Operations

Massage therapy software can simplify the booking process. A reliable app that makes it easy for both clients and staff to use can help you streamline your appointment scheduling processes, maximizing your availability and reducing the risk of double bookings.

2. Enhances Client Interactions

Great software will let you keep detailed profiles and notes on your clients, so that you can always cater to their specific needs or preferences. If your massage clinic software offers appointment reminder features or two-way communication, you can connect with clients easily, which can help reduce no-shows and cancellations, ultimately facilitating a better relationship. 

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3. Optimizes Calendar Management

The best massage therapy software allows you to manage staff schedules and keep your employees on track. Depending on the software, you and your employees can adjust schedules, edit client info, or manage time off in one convenient app. 

4. Saves Time

You want software that will take care of your administrative needs so you can focus on providing quality service to your clients. Automated processes, like scheduled reminders, can save you tons of time and the hassle of dealing with administrative duties while you’re flexing your boss muscles. 

5. Increases Revenue

When you run a tight ship, you increase the chance your clients will return or refer you to others. Additionally, if the massage clinic software of your choice contains marketing tools, you can take advantage of these to boost your potential for business growth even further. 

6 Features Massage Therapy Software Should Have

While every business’ needs differ, there are a few important features that can benefit most massage therapy operations. 

1. Online Booking

Online booking is a valuable feature to look for in your software. Whether available via mobile app or website (or both), providing an online booking form can take the hassle out of answering phones and manually inputting appointments yourself. 

Join GlossGenius today and let us help you streamline your booking!

2. Marketing Tools 

Marketing tools will help your massage business deal with outreach efforts such as email campaigns, personalized client communications, and promotions. Marketing is key to scaling and growing your business, so software that integrates this feature can be wholly useful to your professional venture. 

Let GlossGenius help you shine in the marketplace with our comprehensive Marketing Tools. 

3. Point Of Sale (POS)

Software with a POS feature can optimize your payment processes, especially if you use one that accepts multiple types of payment cards. The ideal software can process your payments quickly for a low fee, without any surprise charges. 

Sign up with GlossGenius to streamline your payment processes.

4. Detailed Reports And Analytics 

Another useful feature to look for is reports and analytics. Reports on key metrics like revenue, rebookings, cancellations, no-shows, and client retention makes it easier to track and measure your business’ progress and identify areas to improve. 

With GlossGenius Reports and Analytics, you can get a rundown of your business performance to help optimize your services. 

5. Massage Client Profiles 

Maintaining client profiles allows you to keep track of appointment history and have access to all the most up-to-date information about your clients. It’s also helpful to have software that offers SOAP notes, which is a structured notes system that allows you to easily track clients’ progress. With this format, you capture reported symptoms, your own professional observations, and treatment strategies, from consultation to results and everything in-between. You’ll never forget a detail, ensuring clients get the best possible care.

Access all the information you need to help your business to thrive with GlossGenius’ Client Management and Client Insights features. 

6. Waitlists

Waitlists are a handy way for you to guarantee no appointment slot ever goes unfilled. When you’re booked to the max, your waitlist will maintain a list of appointment hopefuls ready to swoop in and scoop up your next session. With automated waitlists, you don’t even have to lift a finger to contact your clients and let them know they can book now.

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6 Best Massage Therapy Software

The best massage therapy software will depend on your business needs and budget. Below is a list of the top softwares you can use for your massage therapy business, including pros, cons, and costs. 

1. GlossGenius

GlossGenius is a platform geared to servicing a number of different self-care businesses, from salons to spas to massage clinics and more. 

Pros: GlossGenius offers a comprehensive software experience, including online booking, appointment reminders, customizable websites, integrated marketing, and cross-platform use so you don’t have to download any apps. These features, coupled with no hidden fees and GlossGenius’ user-friendly interface means less confusion for your clients and staff, and more appointments on the books. 

Cons: Users take issue with the lack of customizable appointment reminders, as some state they would like to have more control over their frequency and content. 

Cost: $24/month for the Standard plan, $48/month for the Gold plan

2. Fresha

Fresha is a cloud-based management software that’s great for small businesses and freelancers. 

Pros: Fresha offers a smooth, fairly bug-free experience that lets users pay for only what they use. You can use Fresha’s free basic plan for appointment bookings, and the easy-to-use calendar feature makes it simple to manage your schedule, with additional features like appointment editing, service tracking, and more. Fresha lets you build an online store, and offers marketing tools like client notifications as well as text and email campaigns. The software also has an extensive list of reporting and analytics tools, along with inventory tracking. 

Cons: More complex features, such as booking web page customization, are either paid add-ons or aren’t available on Fresha. Fresha also does not offer any website building tools, and instead only offers options to set up a store. Some users don’t like the high fee (20%) that Fresha takes for new bookings, and many complain about the poor customer service. 

Cost: Free (no subscription model, pay-as-you-use)

3. Vagaro

Vagaro is an affordable management software platform that works for a wide variety of self-care industries. 

Pros: Vagaro is a robust software platform that offers a wide variety of standard features: payment processing, online appointment scheduling, automated reminders, loyalty rewards, along with inventory and shipping management options. They also offer customer tracking, along with a marketplace to promote your services. Vagaro dashboard offers reports on everything from staff performance, payrolls, and taxes, to financial and marketing reports, client retention, and general sales data.

Cons: Several users report poor customer service and a hard to navigate user interface. Vagaro’s add-on model also means always paying more to unlock features (like custom templates for your booking page), and those fees can get expensive fast.

Cost: $30/month (for one location and one user)

4. Square

While Square is mostly known as a payment processor, they also offer scheduling management tools as well. They’re used by businesses across industries like restaurants, retail stores, clinics, and salons, making them a versatile choice for your massage business. 

Pros: From customer management to scheduling and time tracking, Square offers tons of features to maximize efficiency. Make sales either on social media, via a website, or through POS. Square offers features like loyalty programs, customer messaging, marketing tools, third-party integrations, and free customer management software. 

Cons: Some users find their customer service lacking, and that their add-on pricing really adds up. Their offerings are also a little less customized for self-care businesses since Square is built to service a variety of different industries.

Cost: $0 - $69/month, depending on Free/Plus/Premium plans (per location)

5. SimplePractice

SimplePractice is one of the top platforms for health and wellness practitioners, with a ton of useful features to streamline your business needs. 

Pros: SimplePractice is a HIPAA-compliant software that lets you manage appointments online and color code your calendars. Use their automated appointment reminder features to alert your clients of their upcoming sessions, or give them the option to cancel via text. They also offer billing services, a client portal, website builder, and mobile app for on-the-go access. 

Cons: Some users complain the program feels outdated and frequently encounters glitches, such as customers disappearing from schedules and invoicing issues. Others take issue with the lack of timely customer service, and the fact that prices seem to increase often. 

Cost: $29 - $99/month, depending on Starter/Essential/Plus plan

6. ClinicSense

ClinicSense is a popular platform for health and wellness providers that offers an array of basic features, along with more tailored options. 

Pros: ClinicSense has online booking, appointment reminders, and a no-show guard. Some of the more specific wellness features include SOAP notes, intake and consent forms, along with wellness check-ins and treatment packages. ClinicSense can also provide availability summaries either biweekly or monthly, giving your clients a rundown of all the time slots free to book appointments. 

Cons: While ClinicSense has robust offerings, it does not give users the option for automated appointment reminders. Some users also report that the booking system is glitchy, poorly designed invoice templates, and issues with reminders and mobile app use.

Cost: $39 - $99/month, depending on Lite/Standard/Premium plan

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What to Consider Before Choosing a Massage Therapy Software

Not every massage clinic app will be the right fit for your business. Before you commit to a program, you should always do your own research to ensure you don’t end up wasting any time or money on an app that isn’t compatible with your needs. Below we have a breakdown of a few things to consider when choosing massage therapy software. 

Your Specific Massage Business Needs

Details like how many employees you have, how many clients you serve, the number of business locations, and current revenue can all affect which app you’ll need. It also helps to assess where you need the most help. For instance, do you have too many no-shows from clients forgetting their appointments? If so, you’ll want an app with automated reminder features. 

The Total Cost

Some massage therapy software has a price that seems too good to be true—and in most cases, it is. Lower-priced software is certainly tempting, but the hidden costs usually lie in the add-ons—a price that can inflate exponentially if you require several extra features, operate in more than one location, or have a larger-sized team.  

The Layout

A user-friendly interface means both staff and clients can avoid wasting time in learning how to use the app, and more time getting on with their day. An intuitive app can simplify the user experience, so that any person of any age (or technological capabilities) can access it problem-free. If your business relies on an app that’s difficult to navigate, it may discourage clients from using it or booking with you in the future. 

Customer Service Capabilities 

No app is perfect, and while problems are bound to arise, it’s important that the app you choose has a reliable customer support option. The last thing you and your staff need is to spend your day troubleshooting issues with software when you’re supposed to be helping your business thrive. 

Streamline Your Massage Therapy Business – Try GlossGenius Today!

The best massage therapy software can handle bookings, improve client satisfaction, reduce no-shows, enhance your marketing efforts, send appointment reminders, and so much more. A reliable software app should boost your business operations and take a load off your plate—not give you more to do!

GlossGenius is an all-in-one tool for massage therapists, offering features like Card Readers and Online Booking. 

‍Sign up with GlossGenius for 14 days free and see how we can change the way you do business.