If you want to have a trending beauty business, you need to advertise your services through trendy social media platforms like Instagram. This platform is completely visual, making it the perfect opportunity for you to showcase your work as a hair stylist!

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If you don’t have an Instagram account, we hope after reading this guide that you’ll consider jumping on the bandwagon! It’s a great way for you to promote your business, see what your competitors are up too, and build your clientele.

Here are 10 ways you can impress your Insta followers and have fun while doing it!

1. Befores & Afters

People love seeing change, so showing that change is a great way to impress your followers and gain new ones. Take a quick picture of your customer’s hair (with their permission) and take another one after you’ve cut, styled, or dyed their hair. Posting these on Instagram is a great way to show off your talents to your online audience. If you have a hair salon, don’t dismiss the idea of before and after’s.

You can also send this picture to your client in case they wish to post it too. If they do, ask them to tag you in it. We guarantee that viewers will end up on your page to see some other work by you.

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2. Wedding Dos

This is a fantastic way to showcase your creativity. Brides are always browsing social media for the best hair stylists around. Post some updo’s as well as loose locks. Show your followers that your services are versatile, and you do a little bit of everything. Next time you have a hair appointment with a bride, don’t forget to snap a picture afterward!

3. Innovative Products

Let’s face it – we all love to hear about that new product that just came out last week. If you’re trying out a new styling tool or product, talk about it on Instagram.    

4. Thank Yous Are Always Welcome

A quick thank you on Insta is a great way to show your followers that you care and appreciate their support. Perhaps a new client came into your salon – ask permission to post a picture of their hair on social media and then take the opportunity to thank them for coming in.

Posting something as simple as a thank you goes a long way – for your customers and your business!

5. Upcoming Deals

Are you getting ready to launch a promotion? Instagram is the perfect platform to advertise upcoming deals. If you have a poster in your salon, take a picture of it and upload it to your Insta – it's as simple as that. This social media platform also makes it easy to share with your other accounts like Facebook or Twitter.

Additionally, after you post about a promo or deal, individuals may reach out to you through messages. Be sure to respond in a timely manner and use the opportunity to build that relationship with them.

6. Stay Up-to-Date

Mother's Day, prom season, summertime – special days like these are the perfect occasion to post. Let your followers know that your salon is relevant. Run specials for moms on their day or advertise some cool hairdos for prom night. Keep in mind these dates and use them to your advantage!

7. Tutorials

Many hair stylists are hesitant about showing their followers how to do a specific hairdo. However, quick hair tutorials on Instagram are great ways to show your clients that you care and want their hair to look good on a regular basis.

Of course, you’re not going to teach them anything too extravagant – we are talking about a simple braid or how to achieve that messy bun look. These are all styles that everyone wants to pull off and are easy to do!

8. Welcome New Staff

Just like you want your clients to feel good, you also want your staff to feel welcome. When you hire someone new, share the news with your Insta followers! Perhaps post a picture of them working on a client or some of their previous work. Making a new staff member feel welcome and appreciated is key to a happy, vibrant atmosphere for everyone.

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9. Post as Often as You Can

Not only should you post often, but also be consistent with your posting. Posting once a month will not bring you the results that you need. Some people may even start questioning if you still do hair – not to mention that you’ll probably notice a decrease of followers.

What about once a week? Still not good enough!

If you spread out your posts to weeks apart, there is a big possibility that you’re losing followers during this time span. We encourage you to post at least every other day. You may be thinking, “Where will I get so much material to post?” Remember that creativity is key! After a while, this will become second nature.

10. Have Fun!

Remember that not all your posts have to be strictly about work. Your followers will enjoy viewing photos of you working or an inspirational quote. It’s always okay to show your audience that you’re in fact human – this will be more relatable to them. It will increase your number of followers, hence, clientele.

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Using social media platforms is simple and something you may already use daily. We suggest having a separate account for your business and personal life. Your clients, of course, are welcome to follow either. However, your business platform is what’s going to bring in the clients!

These are all great ways to impress your clients and followers on Insta. By incorporating these fun methods, you’ll notice a boost in clientele, followers, and profit! Best of luck!